BeNOW Selects Unica Corporation's Affinium to Automate Customers' Cross-Channel Marketing Campaigns; Enables Marketing Service Provider to Optimize Customer Relationships.

Business/Technology Editors

LINCOLN, Mass.--(BUSINESS WIRE)--Sept. 17, 2001

Unica(TM) Corporation, a provider of award-winning analytical CRM and marketing automation solutions, today announced that BeNOW, a marketing technology company providing a platform for best-of-breed modular and scalable technologies, has selected Affinuim(TM) to enhance its clients' customer relationships by managing their marketing campaigns across multiple communication channels in a fully-outsourced environment. Unica's Affinium allows BeNOW to offer a premier CRM and cross-channel marketing service to companies looking to integrate web-based marketing initiatives and email with traditional channels, such as catalogs, direct sales and in- and out-bound telesales. BeNOW will offer the power of Affinium to a wealth of respected national brands across verticals such as B2B industrial distributors, U.S. automakers, consumer packaged goods, high technology, telecommunications and some of the world's largest financial institutions from banking to insurance.

"Savvy marketers conducting highly-targeted, cross-channel marketing campaigns have realized their customer relationships are often two to three times more profitable than when only communicating with customers through one channel - traditional or electronic," said Brad Neuenhaus, President of BeNOW. "With Affinium we can provide our clients with the power of multi-channel marketing, helping them to maximize the value of their customer relationships and increase cost savings from improved communications efficiencies. Working with our relationship optimization engine, the sophistication of Unica's marketing campaign solution also enables us to forecast customer behavior and personalize our clients' outsourced marketing efforts."

BeNOW CTO Tom McGinley added, "After a thorough review of solutions, we chose Affinium for its scalability and ability to handle complex segmentation, at times managing thousands of customer segments in a single campaign. With its ability to manage our clients' millions of records from multiple data sources, Affinium brings best-of-breed marketing automation technology to BeNOW, enabling us to deliver improved customer response rates and ROI to our clients."

In addition to Affinium's scalability, BeNOW noted the importance of Unica's Universal Dynamic Interconnect(TM) (UDI) technology to its selection of Affinium. Unica's UDI enables BeNOW to seamlessly connect to and interact with multiple customers' databases on various platforms as well as to its customers' touchpoint systems, such as sales force automation, contact centers, web sites and other customer channels.

"BeNOW understands that a company with a strategy for engaging its customers in dialog has an incredible advantage over its competitors," said Yuchun Lee, CEO and co-founder of Unica. "We are pleased that a sophisticated marketing organization like BeNOW, which understands the impact personalized, permission-based marketing can have on a company's revenues and profits, has selected Affinium to optimize customer relationships."

About BeNOW

BeNOW is a marketing technology company that provides a best of breed, modular and scalable CRM platform in an outsourced environment. This technology platform is comprised of pre-integrated tools for e-marketing, campaign management, query/reporting and contact management that are customized for each client's specific needs. BeNOW's solution is based on improving client's marketing, sales activities and ROI dramatically in the short term and growing into a full-scale CRM solution over time.

About Unica

Unica, a provider of award-winning analytical CRM and marketing automation solutions, helps leading businesses implement one-to-one customer interaction strategies that communicate the right message to the right person at the right time - whatever the channel. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, reporting, and real-time personalization. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Lands' End, Bank of Montreal, Fingerhut, Merck-Medco, ABN AMRO, United Parcel Service, Marriott, Scotiabank, and AOL-AAdvantage. For more information, call 781-259-5900 or visit www.unicacorp.com.

Unica, Unica Affinium, Affinium, Affinium Campaign, Affinium Model, Affinium eMessage, Affinium Interact, Affinium Report, Universal Dynamic Interconnect, Keep Each Customer in Focus, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica. All other trademarks are the property of their respective owners.