BeNOW Names Cutler Chief Strategy Officer.WAKEFIELD Wakefield, estate, United States Wakefield, family estate of George Washington, on the Potomac River, E Va.; part of the George Washington Birthplace National Monument (see National Parks and Monuments, table). , Mass. -- BeNOW, the strategic database marketing services provider, today announced that industry veteran Andy Cutler has been named the company's Chief Strategy Officer. A founding member of BeNOW, Andy will continue to head up its multi-channel retail group, where he works closely with BeNOW's retail prospects and clients to create information-driven marketing solutions that deliver breakthrough results. In this new role, he will work closely with clients to help them analyze and interpret the data contained within the multi-channel database managed at BeNOW - and then develop analytic an·a·lyt·ic or an·a·lyt·i·cal adj. 1. Of or relating to analysis or analytics. 2. Expert in or using analysis, especially one who thinks in a logical manner. 3. Psychoanalytic. insights into strategies designed to grow customer relationships over time. Over 24 years of experience in database marketing, he has become an expert at helping companies evolve from a product focus to a customer-focused marketing and sales approach. Throughout his tenure at BeNOW, Andy has worked with leading retail companies such as SmartBargains, Four Seasons Hotels, Hammacher-Schlemmer, Atkins Nutritionals and Rhodes Furniture. Prior to joining BeNOW in 1998, Andy held several positions over an eleven-year career at relationship marketing company Epsilon 1. (language) EPSILON - A macro language with high level features including strings and lists, developed by A.P. Ershov at Novosibirsk in 1967. EPSILON was used to implement ALGOL 68 on the M-220. , including head of business development and executive relationship manager for many of the largest accounts. Andy is a frequent speaker at direct and database marketing gatherings and has taught relationship marketing at Bentley College Bentley College is located at 175 Forest Street in Waltham, Massachusetts, 10 miles west of Boston. Founded as a school of accounting and finance in Boston's Back Bay neighborhood, Bentley moved to Waltham in 1968 and today is ranked 31 on Business Week's top 100 undergrad . He is a graduate of Dartmouth College Dartmouth College, at Hanover, N.H.; coeducational; chartered 1769, opened 1770, the ninth colonial college (see Wheelock, Eleazar). Originally a men's college, Dartmouth began admitting women in 1972. and holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Boston University's School of Management. About BeNOW BeNOW, named by Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
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