BeNOW Multi-Channel Marketing Clients Up and Running With The smartFOCUS Intelligent Marketing Suite.WAKEFIELD, Mass. -- BeNOW, the strategic database marketing services provider, today announced the successful implementation of the smartFOCUS Intelligent Marketing Suite with several client organizations, including Tower Records, Good Guys, and Equifax Marketing Services. BeNOW chose to offer smartFOCUS tools because of their history of proven success in the retail and catalog industries, and a unique, cost efficient product design that includes data analysis, modeling, campaign management and reporting capabilities in a single application framework. smartFOCUS, based in Bristol, England, was founded in 1998 and is well known in the UK as a leading supplier of marketing automation tools. The strategic distribution agreement between BeNOW and smartFOCUS allows BeNOW to offer smartFOCUS Intelligent Marketing applications as a component of BeNOW's hosted database marketing solution for Multi-Channel Marketers, and to re-sell smartFOCUS software in the US. "smartFOCUS offered us something very unique - a comprehensive, integrated suite of solutions that are not only intuitive to use, but that enable us to deliver sophisticated marketing solutions quickly and easily," said Brad Neuenhaus, chief executive officer of BeNOW. "After fully assessing the market, we believe that smartFOCUS can most effectively complement our segmentation, campaign management and modeling capabilities, and help us to continue delivering breakthrough results for our clients." Ed Connor, chief technology officer at BeNOW added, "We have been very pleased with our initial smartFOCUS implementations. The software installed easily and their support was great. We've been particularly impressed with the speed of user adoption. Marketers seem to intuitively understand smartFOCUS." "We have worked hard with BeNOW to position the complete Intelligent Marketing solution and help drive improved database marketing productivity and effectiveness," commented Chris Underhill, chief executive officer of smartFOCUS. "BeNOW delivers exceptional service and we are happy to be part of their ongoing success as we expand our North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. presence." About smartFOCUS Limited smartFOCUS is a publicly owned Publicly owned can refer to:
A large number of leading consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and marketers including Boots Retail, QVC QVC Quality Value Convenience QVC Question Valid Command , Procter & Gamble, Direct Wines Ltd, Avis, The Carphone Warehouse, David Lloyd Leisure David Lloyd Leisure is a chain of fitness and racquet sport centres founded by the British professional tennis player David Lloyd. David Lloyd Leisure is part of Whitbread PLC. and The Guardian have integrated smartFOCUS Intelligent Marketing solutions at the heart of their marketing and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. strategies. As a result they continuously maximize customer insight and intelligence to acquire, retain and grow profitable customer relationships and improve return on marketing investment. Learn more at www.smartfocus.com About BeNOW Ranked by Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
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