BeInSync Stands Apart from Google in Protecting User Privacy; Unique access and synchronization technology avoids privacy concerns voiced over latest Google product.TEL-AVIV, Israel -- In light of recent mounting privacy fears around Google's latest product, BeInSync reminds users and potential users that its namesake software offers total privacy by using unique Peer-to-Peer technology that avoids storing of customer data on its servers. Recently, the Electronic Frontier Foundation See EFF. (body) Electronic Frontier Foundation - (EFF) A group established to address social and legal issues arising from the impact on society of the increasingly pervasive use of computers as a means of communication and information distribution. (EFF (Electronic Frontier Foundation, San Francisco, CA, www.eff.org) A non-profit civil liberties organization founded in 1990 by Mitchell Kapor and John Perry Barlow. It works in the public interest to protect privacy and freedom of expression in the arenas of computers and the Internet. ), Gartner analysts and the general public have voiced concern over Google Desktop's new features that allow users to search across multiple computers, share data and access it remotely. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the EFF, this may put user privacy at risk: "Google today announced a new "feature" of its Google Desktop A desktop search application from Google that runs under Windows or Mac. It searches a user's computer for keywords in Office documents, Outlook messages, AOL chats and Web pages. software that greatly increases the risk to consumer privacy. If a consumer chooses to use it... (it will) store copies of the user's Word documents, PDFs, spreadsheets and other text-based documents on Google's own servers .... EFF urges consumers not to use this feature, because it will make their personal data more vulnerable to subpoenas from the government and possibly private litigants, while providing a convenient one-stop-shop for hackers who've obtained a user's Google password." Gartner has also expressed similar concerns. In a February 16, 2006 report, Gartner's Whit Andrews states, "Google Desktop 3 beta poses a security risk to many companies and use of the software should be tightly controlled." BeInSync avoids potential conflict because its technology takes a different approach. By relying on Peer-to-Peer communication technology to create personal, private networks of user PCs and data, BeInSync eliminates the need for storing customer files on BeInSync's servers, or on any third-party server. When accessing or sharing a file using BeInSync, the file content is sent directly from the peer PC. Additionally, BeInSync encrypts all communications, so neither BeInSync personnel nor malicious third parties can decipher them. BeInSync goes further than competing products by ensuring that not even a user's file listings are ever stored on its servers. Through advanced, secure P2P See peer-to-peer and point-to-point. synchronization (1) See synchronous and synchronous transmission. (2) Ensuring that two sets of data are always the same. See data synchronization. (3) Keeping time-of-day clocks in two devices set to the same time. See NTP. technology, BeInSync ensures no outside party can learn anything about data being accessed, shared or synchronized using BeInSync. "Above all else, we value our users' privacy," said Tal Barnoach, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BeInSync. "We go to great lengths to ensure the customers who trust us with their files cannot be compromised. Our service provides the backbone over which data moves from PC to PC, without the need for us ever to store or process it in any way. The use of P2P technology for this purpose makes it possible for us to offer the highest levels of both security and privacy." ABOUT BEINSYNC BeInSync is a provider of next-generation remote access software that maximizes productivity and data availability Refers to the degree to which data can be instantly accessed. The term is mostly associated with service levels that are set up either by the internal IT organization or that may be guaranteed by a third party datacenter or storage provider. for individuals, business users and mobile professionals. Based on innovative secure, private, peer-to-peer synchronization technology, BeInSync allows business users to free their mind from focusing on the access technology and to concentrate on their work, by ensuring their data is seamlessly available where and when they need it - at work, home or on the go. This is accomplished by networking disparate computers and automatically synchronizing synchronizing, n a technique that a therapist uses to coordinate his or her breath with that of the client; builds trust and establishes relationship. the data between these computers, ensuring users can access and share their latest data no matter where and on which device computer is located. For more information, visit http://www.beinsync.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion