BeFirst.com Teams With Clear Channel Communications Los Angeles; Promotional Alliance Supports National Branding Campaign for FindWhat.com Search Engine.NEW YORK--(BUSINESS WIRE)--Aug. 25, 1999-- Kicks-off with KIIS/FM "The Rick Dees $2Million Birthday Game" Title Sponsorship BeFirst.com (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: FWHT), an Internet marketing See Internet advertising. and solutions company, today announced a strategic partnership with Clear Channel Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , a division of Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters. Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States. , Inc., a diversified media conglomerate with leading positions in the radio, outdoor and television industries worldwide. BeFirst.com will leverage the relationship with Clear Channel Los Angeles, and its 11 affiliate radio stations throughout Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , to support its upcoming launch of FindWhat.com, a pay-for-placement search engine that delivers comprehensive and highly relevant search results to the online community. For the upcoming FindWhat.com launch, BeFirst.com is planning a nationwide advertising and marketing campaign, and plans to devote significant promotional efforts in Southern California, the nation's leading Internet and entertainment market. As part of the new relationship with Clear Channel, FindWhat.com gains the title sponsorship of KIIS/FM 102.7 "The Rick Dees $2 Million Birthday Game", the radio industry's largest cash contest ever. The "Find the $2 million at FindWhat.com" campaign includes television advertising, promotion on Clear Channel's 11 affiliate radio stations in South California with a total reach of more that 7.5 million listeners, and branded links to all Clear Channel Los Angeles web sites, including (www.kiisfm.com). "As we set out to establish FindWhat.com as a leading Internet brand, our partnership with Clear Channel and its wealth of national media properties provides a tremendous advantage," said Courtney Phillips Courtney Phillips was born in London, England. At the age of eleven, Courtney stared in an episode of MIT as Rudey. After this, he did several TV advertisements. In 2007 he joined the cast of the Lion King as young Simba. Jones, chairman of BeFirst.com. "Because of our management team's established relationships in the broadcast and advertising industries, BeFirst.com is in the fortunate position to creatively and cost effectively maximize exposure for FindWhat.com. Pursuant to our business plan, these relationships provide unparalleled associations with major radio stations throughout the US, allowing us to reach millions of listeners and potential users of the new FindWhat.com search engine. The combined power of radio and the Internet is extraordinary, and were confident we can build the FindWhat.com brand quickly and with great impact nationwide." The Rick Dees $2 Million Birthday Game promotion launches on Labor Day Labor Day, holiday celebrated in the United States and Canada on the first Monday in September to honor the laborer. It was inaugurated by the Knights of Labor in 1882 and made a national holiday by the U.S. Congress in 1894. and continues through Thanksgiving. The campaign includes significant promotional coverage in Los Angeles on stations KIIS/FM 102.7, Channel 103.1, XTRA XTRA Extra XTRA X-band Thin Radar Aperture (US DoD) XTRA Xml Transaction Architecture Sports 1150, and MIX 95.9, and on stations in Lancaster, Santa Barbara Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Barstow and outlying areas. FindWhat.com is also sponsoring a variety of upcoming concert promotions with Clear Channel, including the already sold-out Backstreet backstreet Noun a street in a town far from the main roads Adjective denoting secret or illegal activities: a backstreet abortion backstreet n Boys concert in Anaheim, CA on October 15 and the New Years 2000 promotion in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , NV featuring Rod Stewart. "Roy Laughlin, president and general manager, Clear Channel Los Angeles says, "We were attracted to the FindWhat.com search engine as our Internet partner for the $2 Million Birthday Game because of the site's advanced search features and ease of use. By leveraging our radio, television and online media properties for this important fall promotion, FindWhat.com will be a household name in Southern California, overnight. KIIS/FM listeners are the real winners with access to this great Internet service and the opportunity to win the largest cash prize ever given away on the radio." Note: This press release contains forward-looking statements which involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements to materially differ from those expressed or implied by such forward-looking statements. Such factors may include, among others, competitive pressures, the growth rate of the Internet, constantly changing technology and technology issues, reliance on third party providers, and market acceptance of the Company's products and services. Readers are cautioned not to place undo reliance on these forward-looking statements which speak only as of the date of this release. |
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