Be a social worker, says Gavin & Stacey star.

GAVIN&STACEY'S Joanna Page is to star in a TV campaign aimed at recruiting more social services workers.

As well as the Barry sitcom star, the campaign will feature high-profile actors including actress and fashion designer Sadie Frost, former EastEnders star Michelle Ryan, Emilia Fox of Silent Witness fame, musician and actor Goldie, Skins star Nicholas Holt and Oscar-nominated actress Samantha Morton. Morton, star of a series of films and twice nominated for an Oscar, spoke of the "wonderful" social workers who supported her as a child as she helped launch the campaign aimed to recruit more than 5,000 social workers for vulnerable children, adults and families. Each of the actors will play the role of a child or adult in need of the support of a social worker.

The Help Give Them A Voice campaign comes amid fears that the furore over the death of Baby P has discouraged people from choosing social work as a career.

The recruitment drive aims to attract social workers who may have left the profession and people looking for a career change, as well as people making initial career choices.

"Thousands of children and families desperately need the help and support social workers give in difficult and sometimes dangerous situations," said Children's Secretary Ed Balls.

"It is a job that makes a difference in ways that most of us can only begin to imagine.

It's a job that can save and transform lives. Yet the success stories of social workers are rarely heard and research shows that many don't even know what social workers really do."