Be Your Own DJ: Launch Media CEO Talks to IT Radio Network.Business Editors LOS ANGELES--(BUSINESS WIRE)--May 15, 2000 IT Radio Network, the leading Internet radio network focused on information technology news, is now featuring an in-depth interview with David Goldberg, chief executive officer of Launch Media (Nasdaq:LAUN). During the interview, Goldberg discussed Launch Media, its multiple delivery vehicles and music personalization. Goldberg discussed the thought process behind the creation of Launch Media. "The idea from the very beginning was always to use computers in a much better way for people to learn about music," said Goldberg. "The computer would give people the opportunity to control the music that they were hearing, because people love music, but nobody likes anyone else's music." During the interview, Goldberg discussed how the introduction of the Web allowed the company to expand upon its original delivery model, the CD Rom. "Now we are starting to deliver our content to wireless devices," said Goldberg. "I don't think it's necessarily an HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. page that's going to be the ultimate delivery vehicle. I think we are focused on delivering music to people the way they want it." Goldberg also discussed how Launch.com allows its users to customize their music to their own tastes. "It is really your own customized radio station that you control the experience, you start streaming music on your PC that you can listen to 24 hours a day, seven days a week, and you can rate the music you're listening to," said Goldberg. "Launch Cast learns your tastes over time, and it starts playing music, even stuff you haven't rated, but it can guess that you'd probably like." The entire interview is available free online in RealAudio (Nasdaq:RNWK RNWK Real Networks (stock symbol) ) and text at www.ITRadioNetwork.com. About IT Radio Network IT Radio Network is an online audio business magazine that features a dose of tech trends, company spotlights and one-on-one interviews with the people reshaping the world of technology. The site is produced by Sky Radio, which produces radio programs for online magazines, a network of corporate Web sites, several major airline carriers and CEOLive.com. Also appearing on IT Radio Network are Oracle (Nasdaq:ORCL ORCL Oracle (stock symbol) ), Peoplesoft (Nasdaq:PSFT PSFT PeopleSoft (stock symbol) PSFT Progressive Saturation Fourier Transform PSFT Prosoft-Technology, Inc ), Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. (NYSE NYSE See: New York Stock Exchange :PCS), Verisign (Nasdaq:VRSN VRSN Verisign, Inc. (stock abbreviation, AMEX) VRSN Version Number (NEC) ), Peregrine Systems (Nasdaq:PRGN), OpenMarket (Nasdaq:OMKT), Entrust (Nasdaq:ENTU), EarthWeb (Nasdaq:EWBX) and EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. (NYSE:EDS) |
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