Be Jane, Inc. Unveils New Online Community -- www.Be-Jane.com -- for Female Do-It-Yourselfers.

LOS ANGELES -- The Web's First Complete Information and Product Resource Center Officially Launches to Accommodate Explosive Growth of $50 Billion Women's Home Improvement Market

Be Jane, Inc. today officially launched its new comprehensive information and product resource Web site to service the fast growing women's home improvement and "do-it-yourselfer" (DIY) marketplace. The site, which is the first complete online community specifically designed to meet the needs of women undertaking any type of home improvement project, is part of the Be Jane Inc. network, the leading multimedia developer and licensor of products and services for female DIY consumers.

The mission of Be Jane Inc., which has relationships with home improvement industry powerhouses such as Kmart, Sherwin-Williams, Zircon and the Great Indoors, is to put a public face on the women's home improvement market and create a trusted and credible information source for women looking for products, tips, referrals, and educational know-how to facilitate their personal project needs. The company's new Web site, located at www.be-jane.com, delivers the single most comprehensive resource for women online.

The Be Jane Web site offers extensive, yet easy-to-read articles, information, tips, glossaries, and message boards designed for women DIYers seeking a collaborative "peer environment." Through the Ask Jane column and Be Jane Community Message Boards, consumers can seek expert advice, share questions and answers, receive referrals and advice from other "Janes" and hear about new how-to videos, animated tutorials, celebrity stories, and more.

The Be Jane multimedia network, as well as the recently launched Be Jane Web site, was the brainchild of founders Heidi Baker, Eden Clark and Phil Breman. Clark and Baker, both avid DIY aficionados, were passionate about home improvement and surprised by the lack of available information, product resources, and tools designed specifically for women. They teamed in early 2003 to form Be Jane and since have created and branded "The Janes," America's leading DIY personalities, to become synonymous with the burgeoning women's home improvement market. The Janes have appeared on numerous national television and radio broadcast shows including ABC Family, ABC Soapnet, and Spike Network, as well as a number of local affiliates.

According to Baker and Clark, "The home improvement industry is quickly becoming aware of the phenomenal buying power of the female consumer.

"This market is already exploding, yet is surprisingly underserved by the media and online communities," said Baker and Clark. "The $50 billion women's home improvement market represents a highly significant buying demographic -- within a traditionally male industry. Women do-it-yourselfers have already become a credible and prevalent force in the home improvement retail and information marketplace. We believe that through mass merchandising, and now through the power of our online presence, the Be Jane brand will come to equal a mark of quality for women and a source that corporations will turn to for home improvement for years to come."

Industry research shows that the women's home improvement market is growing at an explosive pace. According to the American Express Home Improvement Index, more than 67 percent of women surveyed describe themselves as "do it yourselfers," and 57 percent of women queried said they would rather work on their homes than on their careers. Fannie Mae states that currently more than 17 million single women own homes -- and that number is expected increase to more than 30 million in the United States alone by the year 2010.

These statistics translate into strong spending dollars for women consumers. Be Jane Inc. has channeled the need among this demographic for informed resources into an online avenue for sharing tips and know-how that will ultimately enable women to become more successful in their home improvement endeavors. The Be Jane Web site, in addition to providing a plethora of tips, guidelines and information from expert sources, is most importantly a place of community where woman can share stories and strengthen their sense of empowerment as they tackle often challenging home improvement and development projects. The site's "Featured Janes" segment profiles the personal experiences of women DIYers with funny and insightful stories and anecdotes, and the company invites any woman with a home improvement story of her own to join the Be Jane community.

In addition to the Be Jane Web site, the company is expanding its offering in Q1 2005 to include local workshops and programs in conjunction with national retailers and women's organizations. In addition to other exciting technologies, the company will also offer animated project tutorials, a series of DVDs, the Be Jane Seal of Approval, and other licensed content, which will bring the Be Jane experience to women around the world who are seeking the confidence and know-how to tackle any experiential home living, improvement or decor project.

About Be Jane, Inc.

Be Jane, Inc. is the first online community, information and product resource serving the more than $50 billion women's home improvement market. The company, established in 2003, is the leading multi-media developer and licensor of products and services designed specifically for women home improvement consumers -- the fastest growing segment of the "Do-It-Yourself" (DIY) category. The mission of Be Jane is to put a public face on the women's home improvement market and create a trusted and credible information source for women looking for products, tips, referrals, and educational know-how to facilitate their personal project needs. For more information about Be Jane, please visit www.Be-Jane.com, or contact Be Jane, Inc. at 1601 N. Gower, Suite 202, Los Angeles, CA 92008, 323-465-5005.