Be Here, AtomFilms and Intel Unveil the World's First 360-Degree Narrative Movie at Cannes Film Festival.Business Editors & Entertainment/High-Tech Writers CUPERTINO, Calif.--(BUSINESS WIRE)--May 9, 2000 First Immersive Movie and Contest Introduces Movie Industry Professionals to a New Creative Medium: Be Here Significantly Enhances the Movie Audience Experience Through its iVideo Technology Be Here, the leading provider of Internet 360-degree Internet video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer. technology, AtomFilms, the leading next-generation entertainment company, and Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking today announced the premiere showing of "The New Arrival," the first 360-degree narrative movie. The debut of this movie marks the beginning of a whole new category of filmmaking called immersive movies, which allows the viewer to personalize their viewing experience by navigating through a 360-degree scene using Be Here's iVideo. Be Here is fundamentally changing the way entertainment is presented by delivering streaming Internet video with levels of personalization, context and interactivity that were previously unavailable to the movie industry. Made distinctly for Internet Webcasting using Be Here's iVideo technology, "The New Arrival" will be introduced at the Cannes Film Festival Cannes Film Festival Film festival held annually in Cannes, France. First held in 1946 for the recognition of artistic achievement, the festival came to provide a rendezvous for those interested in the art and influence of the movies. on May 10, 2000 at the Petite Majestic and on the AtomFilms Web site at www.atomfilms.com, as well as the AtomFilms studios throughout the festival. "We are excited to be working with AtomFilms and Intel to provide the movie industry with the first look at a breakthrough form of interactive entertainment," said Dr. Ted Driscoll, president and founder of Be Here. "The inauguration of the first 360-degree immersive movie promises to be a significant step forward in the movie industry and affords tremendous value to both moviemakers and fans alike." AtomFilms, Intel and Be Here hired award-winning independent writer/director Amy Talkington to introduce the moviemaking mov·ie·mak·er n. One that makes movies, especially professionally. mov  ie·mak community to
this exciting new technology. "Creating the first immersive
narrative movie was a fascinating challenge. The 360-degree concept
explodes everything you've ever learned about moviemaking and calls
for new rules, new grammar and, most excitingly, a new kind of
storytelling. For those of us who are the first to play with this
technology, we will be defining those rules and expanding beyond
traditional boundaries," said Amy Talkington.
Best known for her Sundance short "Second Skin," Amy brought together cinematographer Jim Denault, known for his innovative shooting including Academy Award-winning "Boys Don't Cry," and independent movie producer Zachary Mortensen Zachary Mortensen (born October 5, 1972, in Madison, Wisconsin) is an American producer. Biography Zachary Mortensen is the founder of Ghost Robot, a production and management company in New York City. . The short movie is a surreal tale, which addresses the changing landscape of entertainment. "Obviously, the Internet is the new kid on the block in the entertainment world. Old media may not die, but they will have to make room for the new arrival," said Amy Talkington. THE INTERACTIVE MOVIE REVOLUTION Be Here is fundamentally changing the way entertainment is presented by enabling streaming Internet video in which the viewer engages as an active participant in defining their own experience. Be Here's patented iVideo technology captures the full 360-degree environment in a single, seamless image which its software transforms, in real time or batch mode, into full motion video and audio. Be Here iVideo is the next generation of Internet media and fundamentally changes the way consumers experience a movie by providing a personalized version that allows each viewer the freedom to choose to "be here," independently of any other viewer. "We are pleased to work with Be Here and AtomFilms to explore creative ways to provide moviemakers and their audiences with a whole creative outlet," said Dave Ryan Dave Ryan is a play-by-play announcer and reporter for ESPN. He is mostly known for calling PBA bowling events on the network alongside color analyst Randy Pedersen from 2002-2007. , director of technology marketing at the Intel Architecture Labs Intel Architecture Labs, also known as IAL, was the Personal Computer system research and development arm of Intel Corporation during the 1990s. IAL was created by Intel Vice-President Ron Whittier together with Craig Kinnie and Steven McGeady to develop the hardware and . "Be Here's technology, along with our streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. expertise will provide movie fans with a great new movie experience as well as unparalleled personalized control over immersive video An immersive video is basically a video recording of a real world scene, where the view in every direction is recorded at the same time. During playback the viewer has control of the viewing direction, up down & sideways. Webcasts." THE WORLD'S FIRST IMMERSIVE ONLINE MOVIE CONTEST "The New Arrival" will be used by moviemakers as an example of how this new medium can best be utilized for the world's first immersive online movie contest, "360(Degrees) Forward." The contest is designed to engage moviemakers in the process of creating immersive movies using Be Here's iVideo technology in a unique and creative manner. Sponsored by Sony Digital Imaging and RealNetworks, the contest begins on May 10, 2000 and will launch from a spotlight section at AtomFilms.com. Participants will submit a three-page treatment that uses the iVideo technology by June 15, 2000. The top three ideas selected by a panel of judges Panel of Judges is an indie pop band from Melbourne, Australia. Members
"Be Here's 360-degree video technology will change the way moviemakers approach their craft and consumers enjoy entertainment," said Matt Hulett, chief marketing and online officer of AtomFilms. "Through Be Here's breakthrough technology, AtomFilms is bringing its directors closer to the new immersive movie production while fulfilling its promise to deliver new interactive entertainment experiences." ABOUT BE HERE Be Here Corporation is the leading provider of 360-degree Internet video technology used worldwide by entertainment, news and sports Webcasters. Be Here delivers live and recorded streaming 360-degree Internet video with levels of personalization, context and involvement that other mediums or technologies simply cannot achieve. Be Here-powered Internet programming makes good on the promise of interactive viewing by enabling viewers to "look around" at an event at will - just as if they were at the event itself. Viewers' control personalized 360-degree camera angles independent of other viewers to gain an impactful, "be here" experience. Be Here's easy-to-use, open platform solutions have been employed by the National Football League to webcast the Superbowl XXXIV, ESPN ESPN Entertainment and Sports Programming Network for the Summer and Winter X Games X Games Sports medicine The official Olympics of 'extreme sports' sponsored by ESPN, held annually during the summer. See Extreme sports. and by BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass for the Sundance Movie Festival Music Studio. The company is headquartered in Cupertino, Calif. For more information visit the World Wide Web at http://www.behere.com. ABOUT ATOMFILMS AtomFilms is a leading next-generation entertainment company focused on creating a mass market for short movies, animations and digital media. A loyal supporter of independent filmmakers and animators, AtomFilms has built a platform for artists looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. worldwide distribution. AtomFilms markets and distributes high-quality short form entertainment to audience's worldwide, with significant presence on major Internet sites, broadband services, television, airlines and home entertainment companies. AtomFlims.com is one of the top twenty entertainment sites, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Media Metrix, and listed as one of the top ten best movie related sites by Entertainment Weekly. AtomFilms was also rated "best of the Web" for online entertainment by U.S. News & World Report U.S. News & World Report Weekly newsmagazine published in Washington, D.C. U.S. News was founded in 1933 by David Lawrence (1888–1973) to cover important domestic events; he founded World Report in 1945 to treat world news. The two magazines were merged in 1948. . PC Magazine recognized AtomFilms as one of the top five entertainment Web sites in 1999. An independent company founded in 1998, AtomFilms has offices in Seattle, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and London. More information about AtomFilms can be found on the Internet at http://www.atomfilms.com. ABOUT INTEL Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom. |
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