Be Free and Webs Unlimited Announce Channel Cash; First Affiliate Marketing Add-In for Microsoft FrontPage 2000.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--April 24, 2000 Be Free's ClickStart API and Webs Unlimited's Channel Cash Give FrontPage 2000 Web Builders an Easy Revenue Source with "Point and Click" Creation of Affiliate Links Be Free, Inc. (Nasdaq:BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), the leader in performance marketing, and Webs Unlimited, a leading provider of software products for web developers, today announced that they are partnering to provide Channel Cash, the first free-of-charge add-in to Microsoft (Nasdaq:MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ) FrontPage 2000(R) for affiliate marketing. Channel Cash, created by Webs Unlimited, is the latest addition to its suite of FrontPage add-ins. Channel Cash interfaces with Be Free's ClickStart(SM) technology, which enables easy affiliate registration and the "point-and-click" creation of affiliate links. "Our partnership with Webs Unlimited allows for the completely trouble-free commerce-enablement of FrontPage 2000 web sites," said Gordon Hoffstein, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Be Free, Inc. "Through the Channel Cash add-in, FrontPage 2000 users will be able to connect to any of hundreds of affiliate programs with just a few clicks of the mouse, and begin earning commissions within minutes." ClickStart works directly within an affiliate's web authoring tool environment using eXtensible Markup Language See XML. (language, text) Extensible Markup Language - (XML) An initiative from the W3C defining an "extremely simple" dialect of SGML suitable for use on the World-Wide Web. http://w3.org/XML/. (XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. ). Affiliates can now place promotional links on their sites within seconds, without having to write or copy any HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. code. ClickStart is an application programmer's interface (API) that allows web authoring tools to seamlessly and invisibly connect affiliates directly to Be Free's infrastructure and manage their relationships with Be Free's merchants without having to leave their web authoring tool. ClickStart was launched earlier in the year with Netopia's netJane web authoring tool, and is scheduled to ship in TrellixWeb's next product upgrade. Prior to the availability of Channel Cash, webmasters had to leave the web-authoring environment to review and select promotions appropriate for their web site. Also, webmasters previously had to create affiliate links by cutting and pasting HTML code into the authoring tool, a process that carried the risk of errors. Channel Cash eliminates this risk and saves FrontPage 2000 users' time. Channel Cash, like all Webs Unlimited add-ins, is fully integrated into FrontPage and follows the component model familiar to FrontPage web developers. "Our mission in providing add-ins for FrontPage 2000 is to offer the widest variety of high-quality tools possible on the Web," said Mike Chafin, president and CEO of Webs Unlimited. "Partnering with Be Free means that we can provide an important ingredient--commerce--to FrontPage 2000 sites with the maximum convenience." The Microsoft FrontPage 2000 web site creation and management tool gives users everything they need to create and manage exactly the sites they want, whether they are creating personal web pages or corporate Internet or intranet sites. Webs Unlimited, a division of IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. Systems Corporation, is an independent software developer of products that aid in web site design and management. The company specializes in add-in software for Microsoft FrontPage 2000. "The revenue producing potential of merchant affiliate programs makes them attractive to FrontPage web developers," said Tom Bailey, lead product manager, Microsoft FrontPage. "Channel Cash, developed by Webs Unlimited, makes the process fast, convenient and free for FrontPage 2000 users. We're really pleased to see partners Webs Unlimited and Be Free team up to extend FrontPage 2000 in this exciting new way." Channel Cash can be found on the Web at http://www.websunlimited.com. About Webs Unlimited Webs Unlimited is an independent software developer located near Omaha, Nebraska. Since 1997, the company has led the way in providing fully integrated add-in tools for Microsoft FrontPage(R), the top selling web site creation and management software. Webs Unlimited's most popular add-in, J-Bots(R), is a collection of tools that extends the functionality of FrontPage through the use of form, cookie, image and navigational components. For more company information, visit http://www.websunlimited.com. About Be Free, Inc. Be Free, Inc. (Nasdaq: BFRE) is the leader in performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange : IBM), America Online, Inc. (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, Reel.com (Nasdaq: HLYW), C|Net (Nasdaq: CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC PCCC Passaic County Community College (Paterson, NJ) PCCC Platform Communication on Climate Change (The Netherlands) PCCC Porsche Ceramic Composite Clutch ), Lycos (Nasdaq: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Collectively, Be Free's customers have more than 3.5 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York, NY and Windsor, UK. For more information, visit http://www.befree.com. Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and March 29, 2000. |
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