Be Free Selects Servicesoft's Intelligent eService Solutions to Deliver Superior Customer Service Over the Internet.

Business/Technology Editors

NATICK, Mass.--(BUSINESS WIRE)--June 1, 2000

Be Free Helps Internet's Top Marketers Achieve Greater Success

Be Free, Inc., the leader in performance marketing, has selected Servicesoft Inc., a leading provider of intelligent eService solutions, to provide its customers with the most complete and intelligent online customer service. Be Free will use Servicesoft's product and service offerings to provide a robust, knowledge-driven eService solution for increasing customer satisfaction, improving customer loyalty and achieving better ROI results.

Leveraging Servicesoft's intelligent eService solutions, Be Free will provide its customers with intuitive self-service and e-mail response capabilities. Servicesoft eCenter(TM) will be integrated with Be Free's customer extranets and e-mail infrastructure, allowing for a collective environment for the creation and distribution of knowledge. The new offering provides a 24x7x365 support environment, offering Be Free's customers instant access to the information and answers they need. Depending on individual needs, Servicesoft eCenter will allow Be Free's customers to successfully resolve their own problems online or to interact with support representatives through e-mail exchange.

The leader in performance marketing - the next generation of online marketing, Be Free offers a truly customer-focused approach by helping its customers - leading e-merchants, portals and information sites - build and manage their own branded online sales channels. These affiliate and e-mail marketing programs allow e-marketers to increase sales, drive traffic, generate leads and extend brand reach, all while paying only for the performance of their promotions.

"As the leader in performance marketing, we define leadership in terms of our customers' success," said Paul Ringuette, director of service development at Be Free, Inc. "Servicesoft's intelligent eService solutions combined with our unique service model are designed to meet and exceed the customer service and technology expectations of our customers, providing them with around-the-clock access to superior knowledge-based eService."

"Be Free wanted an eService solution that would meet the high customer service demands of its diverse and rapidly growing customer base, comprised of the Internet's most successful marketers and some of the top branded sites online," said Chris Butler, CEO and president at Servicesoft, Inc. "With Servicesoft's intelligent eService solutions, Be Free will be able to meet this goal, to improve customer loyalty and greatly increase their ROI results."

About Servicesoft eService solutions

Servicesoft's intelligent eService solutions enable online businesses to drive sales, generate loyal customers and increase repeat business, all of which are crucial in the competitive eBusiness landscape.

      The company's flagship solution, Servicesoft eCenter provides
these capabilities through the following components:

-   Servicesoft Web Advisor(R) delivers intelligent self-service via
    the Internet and assisted service to customer service
    representatives delivering consistent, high-quality and easily
    accessible answers.

-   Servicesoft E-mailContact(TM) enables organizations to manage and
    monitor the growing tide of inbound e-mail by leveraging the
    existing e-mail infrastructure with automated response and report
    generating capabilities to improve customer satisfaction.

-   Servicesoft LiveContact(TM) humanizes the way businesses and
    customers communicate on the Internet. Designed using text chat,
    voice, and multimedia collaboration to create an environment built
    on personalized interaction.

About Be Free, Inc.

Be Free, Inc. (NASDAQ: BFRE) is a leader in performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (NYSE: IBM), America Online, Inc. (NYSE: AOL), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, Reel.com (Nasdaq: HLYW), C|Net (Nasdaq: CNET), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC), Lycos (Nasdaq: LCOS), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO).

Collectively, Be Free's customers have more than 3.5 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app

Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York, NY and Windsor, UK. For more information, visit http://www.befree.com.

About Servicesoft, Inc.

Servicesoft, Inc. (http://www.servicesoft.com) is a leading provider of intelligent eService solutions. Its flagship product Servicesoft eCenter(TM) is a robust knowledge-driven eService solution that includes applications for self-help, e-mail response and live customer interaction. Harnessing the power of the Internet, Servicesoft eCenter uniquely redefines customer relationships and dramatically reduces customer service costs, increases revenue per customer, and improves overall customer loyalty. Furthermore, Servicesoft eCenter maximizes an organization's call center and e-commerce investments by easily integrating with the existing technology, including automatic call distributors (ACD), customer relationship management (CRM) systems, databases, and e-commerce applications. Major companies worldwide, such as Cisco Systems, Motorola, IBM, Eddie Bauer, GTE, Verio and NBTel rely upon the company's award-winning offerings. The company's partners include leading call center, system integration, and customer relationship management companies. Privately held, Servicesoft has global headquarters in Natick, Massachusetts, European, Middle East and Africa (EMEA) headquarters in the United Kingdom and offices throughout the U.S., Canada and Europe.

Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000.

Servicesoft, eCenter, , Web Advisor, E-MailContact and LiveContact are trademarks or registered trademarks of Servicesoft, Inc. All other brands and products referenced herein are acknowledged to be registered trademarks or trademarks of their respective holders.