Be Free Launches SiteTools.net: Interactive Toolkit for Webmasters & Affiliates.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--January 18, 2000 Partners with NetMechanic & Other Leading Brands to Give Webmasters Easy & Convenient Access to Powerful Tools for Building and Improving Web Sites Be Free, Inc. (Nasdaq:BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), the leader in performance marketing, today announced the launch of SiteTools.net(sm) (www.sitetools.net). SiteTools.net is a powerful Internet site giving web designers and affiliate webmasters the content and tools required to build and improve their sites -- all in one easy-to-use and convenient location. Be Free has partnered with NetMechanic, Inc. to provide many of the powerful tools that make SiteTools.net a robust destination for web designers of all levels and experience, including tools to improve site content, design and load time. Also, an alliance with Network Solutions (Nasdaq: NSOL) enables SiteTools.net users to register domain names. SiteTools.net also leverages Be Free's existing alliances with Adobe(tm) Systems, Inc., Allaire Corporation Allaire Corporation was a computer software company founded by Jeremy and JJ Allaire in Minnesota, later headquartered in Cambridge, then Newton, Massachusetts. It commenced operations in May of 1995, had its initial public offering on NASDAQ (trading as ALLR) in January 1999, and (Nasdaq: ALLR) and Trellix(R) Corporation to feature a comprehensive guide to novice, intermediate and advanced web site authoring tools. In addition, SiteTools.net provides a tutorial on how to earn e-commerce revenue from a site using affiliate programs from the Web's leading e-businesses. "Be Free is committed to providing the best performance marketing technology and services to the Web's top e-businesses -- but an affiliate sales channel can't be successful without quality affiliate sites as partners," said Gordon Hoffstein, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Be Free, Inc. "SiteTools.net gives affiliates and potential affiliates a complete set of resources to make their sites real powerhouses -- attracting new and repeat visitors and increasing their success as affiliates." A Complete Set of Tools for Webmasters of all Skill Levels SiteTools.net gives any webmaster, whether novice or advanced, all the tools needed to build and maintain top-notch web sites from the ground up -- all in one convenient place. The site incorporates tools and content from leading and trusted Internet brands, including a co-branded licensing agreement with NetMechanic. Through SiteTools.net, webmasters improve the speed, ease-of-use and content of their sites and also learn about Be Free e-nabled(sm) affiliate programs. Following is a more detailed outline of SiteTools.net content: -- Register--SiteTools.net makes it easy to find and reserve a domain name through Network Solution's domain registration service. -- Build--SiteTools.net features information on and access to site-authoring tools from Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. , Inc., Allaire, NetObjects and Trellix Web. The products are tailored to novice, intermediate and advanced webmasters. -- Promote--SiteTools.net enables free submission to 12 popular search engines (with an option of 100 engines) through the use of NetMechanic's EngineStarter(tm). -- Improve--Through the use of NetMechanic's HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. Toolbox See toolkit and toolbar. , GIFBot and Server Check, SiteTools.net users can easily troubleshoot their sites, improve the load speed of their graphics and monitor server performance. -- Earn Cash--Sitetools.net offers direct access to Be Free's FastApp(sm), allowing web sites to sign up instantly for affiliate programs, including those of the Internet's leading merchants and e-businesses, such as barnesandnoble.com, America Online See AOL. , Reel.com and Babycenter.com. e-Cruiters Storm the Web Recruiting Talent & Accelerating Be Free's Customers' Programs Today, Be Free launched the AffiliateRecruiters.com's "e-Cruiter(sm)" program. Using Be Free's B-INTOUCH(sm) e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. product, this program allows anyone with an e-mail address See Internet address. e-mail address - electronic mail address to refer web site developers to sign up for Be Free supported affiliate programs at the FastApp(sm), an easy way for affiliates to sign up for multiple Be Free e-nabled(sm) affiliate programs with one application. "One of our major goals is to help our customers recruit qualified and talented affiliates," continued Hoffstein. "AffiliateRecruiters.com has already signed up more than 12,000 recruiters since its launch in June and this new e-mail marketing channel creates even more opportunity leveraging the wide-reaching e-mail channel to direct potential affiliates to our customers' performance marketing programs." In addition, SiteTools.net will launch its own affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. program through AffiliateRecruiters.com, offering affiliates payment for each visitor directed to SiteTools.net from web-based links and promotions. SiteTools.net recruiters will be able to encourage fellow webmasters to visit the site using text links, buttons, banners and innovative search boxes containing direct links to the tools and content on SiteTools.net. Now, in addition to recruiting new affiliates, the e-Cruiters and Recruiters at AffiliateRecruiters.com will also be promoting site optimization tools found at SiteTools.net. In the spirit of utilizing its own performance-based marketing services to drive applications for its customers' affiliate programs, Be Free introduced AffiliateRecruiters.com last year. AffiliateRecruiters.com is the portal of entrance for Be Free's own performance marketing program, which enlists affiliates to promote Be Free e-nabled affiliate programs to individuals and businesses looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. revenue-sharing opportunities on the Web. For information on becoming an e-Cruiter, Recruiter or affiliate of SiteTools.net please visit AffiliateRecruiters.com, at www.affiliaterecruiters.com. About Be Free, Inc. Be Free, Inc. (Nasdaq: BFRE) is the leader of performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, e-nabling(sm) these sites to capture revenue by selling products in context on locations throughout the Web. Collectively, Be Free's customers have more than 2.4 million affiliates in their sales channels and include some of the Internet's leading merchants such as America Online, Inc. (NYSE NYSE See: New York Stock Exchange : AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Travelocity, Mercata, Reel.com (Nasdaq: HLYW), C|Net (Nasdaq: CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Priceline (Nasdaq: PCLN PCLN Priceline.com (stock abbreviation, AMEX) ) and Yahoo!(R), GeoCities (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app. Statements in this news release about Be Free may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999. |
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