Be Free Launches LeadRunner Program e-nabling Portals & Content Sites to Drive Traffic & Pay Only for Results.MARLBOROUGH, Mass.--(BUSINESS WIRE)--December 6, 1999-- America Online See AOL. , Inc.'s AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Affiliate Network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. joins other leading Internet companies using Be Free's LeadRunner Technology Building on its success in developing affiliate programs for online merchants, Be Free, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ) expands its leadership in performance marketing with the launch of its LeadRunner(sm) program. LeadRunner is a performance marketing solution that e-nables(sm) online marketers of all kinds--from content sites and portals to search engines and subscription services--to develop affiliate and e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. programs using Be Free's BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (sm) and B-INTOUCH(sm) services. Using LeadRunner, e-businesses can promote content, services, subscriptions or tools and pay affiliates a bounty (flat dollar amount) for every lead or click they generate. America Online Uses LeadRunner Programs America Online (NYSE NYSE See: New York Stock Exchange :AOL) has partnered with Be Free using the company's new LeadRunner(sm) program--to build and manage an affiliate sales channel, driving registration for the AOL Online Service. The AOL Affiliate Network is the first ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. affiliate program on the Internet and offers its affiliates a highly competitive compensation package. Several of the biggest brands on the Internet and some of the top trafficked sites online are already using LeadRunner to drive traffic, generate qualified leads and extend brand reach while paying only for results. America Online will join Ask Jeeves, C|Net, DirectHit.com, GoTo.com, LendingTree, Lycos, MP3, Network Solutions, Tunes.com and Xoom.com on Be Free's growing LeadRunner customer list, for use on its AOL Affiliate Network announced last week. "We saw an untapped opportunity to provide the biggest sites online with a cost-effective way to extend brand reach, drive traffic and generate leads," said Ellen Brezniak, vice president product marketing of Be Free, Inc. "With the addition of America Online to our growing list of customers, Be Free supports eleven of Media Metrix's `top 50 trafficked sites' and LeadRunner creates even more opportunity for the biggest sites online to adopt cost-effective performance marketing programs." About Performance Marketing Performance marketing allows online marketers to increase sales, drive traffic, generate qualified leads and extend brand reach, all while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budget. Be Free offers the only truly customer-focused approach to performance marketing, producing superior overall results for its customers and enabling cross-promotions and cooperative marketing. In addition, Be Free offers a full-service suite of performance marketing services, from leading edge and scaleable infrastructure and tracking technology, to reliable reporting and channel management tools, to industry knowledge and value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. services. About Be Free, Inc. Be Free, Inc. (NASDAQ:BFRE) is the pioneer and leader of performance marketing--the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, e-nabling(sm) these sites to capture revenue by selling products in context on locations throughout the Web. Collectively, Be Free's customers have more than 2 million affiliates in their sales channels and include some of the Internet's leading merchants such as barnesandnoble.com, GoTo.com, Travelocity, Mercata, Reel.com, Priceline and Yahoo!(R) GeoCities. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called Fast App, located at http://www.reporting.net/networks/affiliates/bf_fast_app. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Campbell, CA and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY. For more information, visit http://www.befree.com. Statements in this news release about LeadRunner may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999. |
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