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Be Free Files Registration Statement for Public Offering of Common Stock.


Business/Technology Editors

MARLBOROUGH, Mass.--(BUSINESS WIRE)--March 8, 2000

Be Free, Inc. (Nasdaq:BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), a leader of performance marketing on the Internet, announced today that it has filed a registration statement with the Securities and Exchange Commission for a proposed public offering of 4,500,000 shares of its common stock, of which 2,000,000 shares are expected to be offered by Be Free, and 2,500,000 shares are expected to be offered by certain shareholders. In addition, the underwriters will be granted the option to purchase up to 675,000 additional shares of common stock to cover over-allotments. This share information does not reflect the effect of the two-for-one stock split announced by Be Free on February 15, 2000.

Donaldson, Lufkin & Jenrette will serve as lead underwriter Lead underwriter

The head of a syndicate of financial firms that are sponsoring an initial public offering of securities or a secondary offering of securities. Could also apply to bond issues.
 of the offering. Chase H&Q, Robertson Stephens, Dain Rauscher Wessels and DLJdirect will act as co-managers. Be Free intends to use the proceeds of the offering for general corporate purposes.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This news release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state.

When available, a copy of the preliminary prospectus Preliminary Prospectus

A first draft registration statement filed by a firm prior to proceeding with an initial public offering of securities. The document, filed with the Securities & Exchange Commission, is intended to provide pertinent information to prospective shareholders
 relating to this offering can be obtained by contacting Donaldson, Lufkin & Jenrette at 277 Park Avenue, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, NY 10172, (212) 892-3000, or by contacting any of the co-managers.

About Be Free, Inc.

Be Free, Inc. (Nasdaq:BFRE) is a leader of performance marketing--the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as America Online, Inc. (NYSE NYSE

See: New York Stock Exchange
:AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq:BNBN), GoTo.com (Nasdaq:GOTO), Mercata, Reel.com (Nasdaq:HLYW), C|Net (Nasdaq:CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), PC Connection (Nasdaq:PCCC PCCC Passaic County Community College (Paterson, NJ)
PCCC Platform Communication on Climate Change (The Netherlands)
PCCC Porsche Ceramic Composite Clutch
), About.com (Nasdaq:BOUT) and Yahoo!(R) GeoCities (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ).

Collectively, Be Free's customers have more than 3.4 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app.

Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, London, U.K., Campbell, CA and New York, NY. For more information, visit http://www.befree.com.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 8, 2000
Words:484
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