Be Free Commences Follow-on Offering of 6 Million Shares of Common Stock.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--March 29, 2000 Be Free, Inc. (Nasdaq: BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), a leader in performance marketing, today announced the commencement of a public offering of 6,000,000 shares of common stock at $27.50 per share. Of this amount, 4,046,608 shares were offered by the company and 1,953,392 shares were offered by certain selling shareholders. In addition, the underwriters have been granted the option to purchase from the company 900,000 additional shares of common stock to cover over-allotments, if any. Donaldson, Lufkin & Jenrette served as lead underwriter of the offering. Chase H&Q, Robertson Stephens, Dain Rauscher Wessels and DLJdirect acted as co-managers. A copy of the prospectus relating to this offering can be obtained by contacting Donaldson, Lufkin & Jenrette, 277 Park Avenue, New York, NY 10172, (212) 892-3000, or by contacting any of the co-managers. This release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the shares in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state. About Be Free, Inc. Be Free, Inc. (Nasdaq: BFRE) is a leader in performance marketing--the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange : IBM), America Online, Inc. (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, Reel.com (Nasdaq: HLYW), C|Net (Nasdaq: CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC PCCC Passaic County Community College (Paterson, NJ) PCCC Platform Communication on Climate Change (The Netherlands) PCCC Porsche Ceramic Composite Clutch ), Lycos (Nasdaq: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Collectively, Be Free's customers have more than 3.5 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Campbell, CA, Austin, TX and New York, NY. For more information, visit http://www.befree.com. |
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