Be Free Awarded Second U.S. Patent; Extends Innovative Profiling Technology to Better Serve Online Marketers.MARLBOROUGH, Mass.--(BUSINESS WIRE)--December 6, 1999-- Be Free, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), the leader of performance marketing, announced today that the U.S. Patent and Trademark Office has issued the company U.S. Patent No. 5,991,735 for Computer Program Apparatus for Determining Behavioral Profiles of a Computer User. This patent extends the coverage of the company's existing patent, U.S. Patent No. 5,848,396, by including the anonymous profiling of consumer purchasing preferences. It also bolsters the original claims with respect to creating anonymous profiles, targeting content delivery and automatically refining profiles. "Be Free's goal is to deliver effective marketing programs to our customers," said Tom Gerace Thomas A. Gerace (born December 21, 1970 in Pittsburgh, Pennsylvania) is the founder and CEO of the social networking site Gather.com, where members share user-generated content online and earn a portion of the company’s advertising revenue. Gather. , co-founder and executive vice president of business development for Be Free. "We believe that providing them with a rich understanding of their consumers can be an important extension of performance marketing. This new patent lays the foundation for future products designed to enable our customers to offer each consumer the most compelling promotion at the most appropriate time." Be Free's patented technology protects user privacy by creating anonymous profiles that are not linked to user contact information such as name, address, or credit card number. "Be Free is dedicated to protecting consumer privacy," said Tom Gerace. "We have designed our system to collect user preferences anonymously. Our profiling technology does not collect information that could identify an individual consumer in any way. Additionally, we have and adhere to adhere to verb 1. follow, keep, maintain, respect, observe, be true, fulfil, obey, heed, keep to, abide by, be loyal, mind, be constant, be faithful 2. a strict privacy policy, which is publicly posted on our web site." The rights granted under this patent are effective as of the filing date of Be Free's prior patent, April 26, 1996. About Be Free, Inc. Be Free, Inc. (NASDAQ:BFRE) is the leader of performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, e-nabling(sm) these sites to capture revenue by selling products in context on locations throughout the Web. Collectively, Be Free's customers have more than 2.1 million affiliates in their sales channels and include some of the Internet's leading merchants such as barnesandnoble.com (NASDAQ:BNBN), GoTo.com (NASDAQ:GOTO), Travelocity, Mercata, Reel.com (NASDAQ:HLYW), Priceline (NASDAQ:PCLN PCLN Priceline.com (stock abbreviation, AMEX) ) and Yahoo!(R) GeoCities (NASDAQ:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called Fast App, located at http://www.reporting.net/networks/affiliates/bf_fast_app. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CA, Campbell, CA and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY. For more information, visit http://www.befree.com. Statements in this news release about U.S. Patent No. 5,991,735 and No. 5,848,396 may be considered forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999. |
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