Be Free Announces B2BFAST: Business-to-Business Performance Marketing Product.

Business/Technology Editors

MARLBOROUGH, Mass.--(BUSINESS WIRE)--February 22, 2000

Pioneering e-Businesses Will Use B2BFAST to Create Internet

Distribution Channels & Bring Offline Distribution Channels Online

mondus.com Launches Be Free e-Nabled(SM) Business-to-Business

Performance-Based Sales Channel

Building on its success in business-to-consumer performance marketing, Be Free, Inc. (Nasdaq: BFRE) today announced the expansion of its product offerings into the rapidly expanding online business-to-business marketplace with the introduction of B2BFAST(SM). B2BFAST is a performance-based online distribution and sales solution that e-nables(SM) online businesses to develop performance-based affiliate sales channels or to transform and optimize an existing offline distribution and sales channel for the Internet. Be Free also announced that mondus.com, a leading e-marketplace for small and medium-size businesses, has launched its performance-based sales and marketing channel e-nabled(sm) by Be Free's B2BFAST.

"Be Free has already proven its leadership in business-to-consumer performance marketing and has partnered with several business-to-business-focused customers to date," said Gordon Hoffstein, chairman and CEO, Be Free, Inc. "We have seen great demand for performance-based marketing from all facets of the Internet landscape. But, the business-to-business market is just waiting to explode, and Be Free is already in the game. B2BFAST takes the best of what Be Free does and applies it to this burgeoning market--allowing business-focused companies, such as mondus.com, to leverage the strengths of performance marketing to differentiate themselves."

Creating New Distribution Channels, Adapting Existing Ones

According to research, business-to-business e-commerce is expected to expand to $7.3 trillion in 2004. Be Free's B2BFAST is allowing online businesses to take advantage of this booming trend in its early stages, by creating unique, branded performance-based sales and distribution channels as a cost-effective means of driving traffic and sales to their sites.

In the exploding and fiercely competitive business-to-business e-commerce market, speed of growth and time to market are essential to a company's success. B2BFAST allows suppliers and business-to-business e-merchants the essential speed, easy implementation and results required to gain market share and achieve a competitive advantage. Be Free's already proven model allows e-businesses to create a channel of strategic selling partners that they own and control--making it a perfect solution for business-to-business sales and distribution online.

Online businesses can take advantage of B2BFAST in two ways:

--A business can create an entirely new distribution channel by recruiting web sites with an affinity to their business to become affiliate partners. Several companies are currently building these affiliate programs with Be Free, including Wearguard, eMarketer, Bizfon, Netrageous, Forrester Research and Vstream.

--A business can practice channel e-nablement sm--quickly and easily adapting and automating its existing offline distribution channel for the Internet, turning existing channel sales partners into a trackable and measurable online sales force.

"With B2BFAST, Be Free extends all the capabilities and features that its BFAST performance marketing infrastructure and services provide for its business-to-consumer customers to the growing business-to-business space," said Ellen Brezniak, vice president, product marketing, Be Free, Inc. "Be Free now e-nables the most streamlined, intuitive and effective performance-based marketing, sales and distribution channels for the Internet leaders across all business categories."

mondus.com Joins Be Free's Customer Roster Becoming the Newest B2BFAST Customer

mondus.com has launched its business-to-business performance marketing channel e-nabled(sm) by Be Free's B2BFAST. A company that is leveraging the massive potential of the business-to-business market, mondus.com matches buyers in small to mid-size businesses with sellers of essential business equipment and services in a quick, easy-to-use integrated web service. mondus.com is targeting affiliate partners who cater to the small and medium-size business arena. These affiliate partners place promotional links to mondus.com in context on their sites--earning $3 commission for every registration generated through these promotions and links. By automating its online sales force and paying only for performance, mondus.com is cost-effectively growing its business.

"mondus.com recognizes that business-to-business e-commerce is not an option, but rather an essential component of success in today's business world," said Alexander Straub, founder and vice chairman of mondus.com. "Be Free's B2BFAST is giving us an economical, quick and extremely powerful way to recruit and manage an online sales force that will help us maintain our leadership in the procurement market."

About Performance Marketing

Performance marketing allows online marketers to increase sales, drive traffic, generate qualified leads and extend brand reach, all while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budget. Be Free offers the only truly customer-focused approach to performance marketing, producing superior overall results for its customers and enabling cross-promotions and cooperative marketing. In addition, Be Free offers a full-service suite of performance marketing services, from leading edge and scaleable infrastructure and tracking technology, to reliable reporting and channel management tools, to industry knowledge and value added services.

About mondus.com

mondus.com is the leading e-marketplace for small to mid-size businesses. Utilizing mondus.com, small to mid-size businesses streamline the purchasing of everything from fax machines and computers to hospitality and legal services on one website. Users submit requests-for-quotes (RFQ's) in any of over 50 categories, and vendors respond. The buyer accepts the bid most appropriate for their needs. mondus.com is free to the buyer. Started by two Rhodes Scholars, Alexander Straub and Rouzbeh Pirouz, and funded by investments from 3i, Eden Capital, and Zouk Ventures, mondus.com currently has offices in the U.K., U.S., France and Germany. Over 17,500 small businesses and vendors have registered to join mondus.com since the launch of the site in October 1999.

To register or to obtain more information on mondus.com, visit http://www.mondus.com.

About Be Free, Inc.

Be Free, Inc. (Nasdaq: BFRE) is the leader of performance marketing--the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, e-nabling(SM) these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as America Online, Inc. (NYSE: AOL), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, Travelocity, Reel.com (Nasdaq: HLYW), C|Net (Nasdaq: CNET), PC Connection (Nasdaq: PCCC), Priceline (Nasdaq: PCLN), About.com (Nasdaq: BOUT) and Yahoo!(R) GeoCities (Nasdaq: YHOO).

Collectively, Be Free's customers have more than 3.1 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app.

Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Campbell, CA and New York, NY. For more information, visit http://www.befree.com.

Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999.