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Be Free's Marketing Platform and BFAST Partner Marketing Service Attracts Industry-leading Customers in February.


Business/Technology Editors

MARLBOROUGH, Mass.--(BUSINESS WIRE)--March 27, 2001

Xerox, SuperPages.com by Verizon and Hearst Magazines Launch

Partner Marketing Programs

Be Free, Inc. (Nasdaq: BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), the leading provider of a marketing platform that allows online businesses to attract, convert and retain customers easily and cost-effectively, today announced that nine new customers recently launched performance-based partner marketing programs using its BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (sm) service. Hearst Magazines, SuperPages.com by Verizon and Xerox Corporation (company) XEROX Corporation -

http://xerox.com/.

See also XEROX PARC, XEROX Network Services.
 are just a few of the industry-leading businesses recently choosing Be Free to manage and track their partner marketing programs - ranging from strategic partnerships and affiliates to hybrid marketing and sponsorship deals.

"With tighter budgets across the board, marketers are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 cost-effective ways to drive customers to their sites," said Gordon Hoffstein, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Be Free, Inc. "The need for building and maintaining partnerships that work and produce accountable results is great. The Be Free Marketing Platform provides the tools and services that our customers need to build a variety of partnerships to cost-effectively acquire and convert customers while paying only for the programs and initiatives that work."

"At SuperPages.com, we recognize the value and importance of building a partner marketing program to reach our target customers on partner sites across the Web and drive them back to our site," said Jim Messina Jim Messina (born James Messina, December 5 1947, in Maywood, California) was a member of Buffalo Springfield, then an original member of the country rock band Poco, before he joined with Kenny Loggins to form the soft rock duo, Loggins and Messina. , executive director, eCommerce marketing for Verizon. "Our partner marketing program with Be Free is a cost-effective way to acquire customers and generate traffic to SuperPages.com. Be Free provides SuperPages.com with the services and technology needed to make this program successful today and in the future."

Be Free's Newest BFAST Partner Marketing Customers Include:

Those interested in joining any of the partner marketing programs listed below should visit http://fastapp.befree.com.

Basspro.com: Nearly 30 years ago, John L. Morris took his love of bass fishing, a passion for conservation and a wonderment of the great outdoors, and turned it into a successful enterprise known as Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. The original Outdoor World store, referred to as the "Grand Daddy" is located at the corner of Sunshine and Campbell in Springfield.  and Tracker Marine. This complete outfitter for all outdoor sports, a leading supplier of premium fishing tackle, hunting and camping equipment, international catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  and internet retailer, is enjoyed by millions of outdoor enthusiasts, conservationists and sportsmen each year. With the Basspro.com affiliate partner program, affiliate partners can earn up to 5% on every product offered on the Basspro.com site.

Bravenet.com: Bravenet has been providing free web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  for both personal and commercial web sites since the beginning of 1997. Registration for a Bravenet account is completely free, and members can then register for as many services as they like, such as free guestbooks, hit counters, message forums, and dozens of other tools and services. When affiliate partners join the Bravenet.com Affiliate Program, they are partnering with one of the oldest, biggest and best Webmaster A person responsible for the implementation of a Web site. Webmasters must be proficient in HTML as well as one or more scripting and interface languages such as JavaScript and Perl. They may also have experience with more than one type of Web server. See Web administrator and Webmistress.  portals on the Internet and can earn $1 for every new active member referred through their site to join Bravenet.com.

EasyMoney101.com: EasyMoney101 is the affiliate partner site for IQSeek.com, a popular pay-per-click search engine. IQSeek.com first gained its initial popularity a couple years ago as a meta search engine, providing fast quality search results from many of the top engines. Today, with 2.5 million users, IQSeek.com provides those same quality results with an added twist. IQSeek.com advertisers now have the opportunity to generate targeted traffic to their websites by bidding on specific keywords! In addition to providing IQSeek search box on their website, by selecting EasyMoney101 affiliates may also choose to join the International Association of Webmasters and designers programs, where not only can you earn excellent commissions, but a free membership is included! Affiliate partners can choose IQSeek, I.A.W.M.D. or any of the other commission options available.

HealthInsurance.com: HealthInsurance.com is a leading online health insurance broker that helps small businesses access health insurance for their employees. HealthInsurance.com has more than 36 years of experience providing insurance benefits to small businesses and individuals. Affiliate partners joining the HealthInsurance.com program will be paid $25 for each small business or individual that signs up with HealthInsurance.com through the partner site.

Hearst Magazines: Hearst Magazines, a unit of the Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. , is the world's largest publisher of monthly magazines, with 16 U.S. titles and 101 International editions distributed in more than 100 countries. From Cosmopolitan cos·mo·pol·i·tan
adj.
Growing or occurring in many parts of the world; widely distributed.

n.
A cosmopolitan organism.
 and Harper's Bazaar Harper’s Bazaar

leading fashion magazine. [Am. Culture: Misc.]

See : Fashion
, to Popular Mechanics and Smart Money - this program offers the leading magazines people are reading. Affiliate partners start earning up to 30% on each paid magazine subscription ordered from a link on their site.

ScholarshipExperts.com: Scholarship Experts will deliver accurate, timely search results that have been filtered and customized to match unique user profiles. Using a team of experienced computer programmers and financial aid professionals, the Scholarship Experts site and database have been carefully crafted, resulting in sophisticated search tools and data management systems that make Scholarship Experts unequalled in the scholarship search domain. No other search service will deliver faster, more tailored search results than Scholarship Experts. For every successful sale generated for ScholarshipExperts.com, affiliate partner sites earn a 7.5 percent referral fee.

SuperPages.com by Verizon: SuperPages.com is the Internet's preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 online directory and shopping resource. SuperPages.com has received up to 7.7 million visits and 3.4 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  per month, and is the Yellow Pages provider on Excite, Lycos, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Service, AOL.com, Digital City, HotBot, Ask Jeeves Noun 1. Ask Jeeves - a widely used search engine accepting plain English questions or phrases or terms
trademark - a formally registered symbol identifying the manufacturer or distributor of a product
 and BigFoot. With SuperPages.com, affiliate partners are able to choose from a list of various banners and text links that best fit their Web site and then earn commission based on the amount of traffic they deliver to SuperPages.com.

Xerox: Xerox Corporation provides solutions to help businesses manage documents - paper, electronic or online. Whether for a small business, a global enterprise, or a home office, Xerox offers award-winning high-value hardware, software, services, and solutions to help businesses do more - faster and more easily. Xerox's superior products and services combined with competitive pricing make sure that participation in this program is successful. With the Xerox eBusiness Affiliate Program, partners can earn up to 4% commission on qualified purchases made by customers who link from their site to the Xerox online store at www.xerox.com. Additionally, the Xerox program offers "Ask Nancy," a series of weekly columns, monthly newsletters and chat sessions. "Nancy" keeps partners up-to-date on Xerox product promotions, affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.  industry news and events, and practical tips and advice for business-related Web sites.

About Be Free, Inc. (Nasdaq: BFRE)

The Be Free Marketing Platform allows online businesses to attract, convert and retain customers easily and cost-effectively. The company provides a uniform system for tracking, managing, measuring and analyzing all of a business's online marketing programs. These services are hosted, allowing a business to deploy its marketing programs rapidly, without placing time intensive and expensive demands on its own technical resources.

With Be Free's industry-leading BFAST(sm) services, businesses manage and track strategic partners and affiliates - compensating these selling partners based on their performance. Be Free's BSELECT(sm) service allows a business to convert visitors to loyal customers by recommending relevant products or content in real time. For more information about Be Free and its products and services, visit http://www.befree.com.

Statements in this news release about Be Free, Inc. may be considered forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 27, 2001
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