Be Free's Marketing Platform Continues to Attract Industry Leading Businesses & Trusted Brands.

Business/Technology Editors

MARLBOROUGH, Mass.--(BUSINESS WIRE)--July 23, 2001

Coty Inc., Homestead Technologies Inc., Guru, Inc, & Others to

Cost-Effectively Acquire Customers & Increase Online Sales with

BFAST(SM) Partner Marketing Programs

Be Free, Inc. (Nasdaq: BFRE), the leading provider of a marketing platform that helps a business attract, convert and retain customers easily and cost-effectively, announces several new customer relationships. Businesses continue to adopt partner marketing strategies and continue to choose Be Free's BFAST(SM) partner marketing service to power these marketing programs. Coty Inc. and Guru, Inc. are just a few of the industry-leading brands recently choosing Be Free to manage and track online marketing partnerships - ranging from strategic partnerships and affiliates to hybrid marketing and sponsorship deals.

"Low-cost customer acquisition is the name of the game for online businesses today," said Gordon Hoffstein, chairman and CEO of Be Free, Inc. "A partner marketing channel provides a business with a powerful combination of reach, control and measurability that results in increased sales at the lowest cost possible. This is why leading companies like Gateway Business and Radioshack.com continue to turn to Be Free and its proven BFAST service to power these cost-effective marketing programs."

Be Free's Newest BFAST Partner Marketing Customers Include:

Those interested in joining any of the partner marketing programs listed below should visit http://fastapp.befree.com.

bigredwire: bigredwire is the alternative for the affiliate constantly struggling for the next deal and their user who is tired of misleading telephone companies and high prices. Affiliates in this program earn $2 for each new member signup and after the member's first month of activity, share ongoing telecommunications revenues with bigredwire from 6% to 10% (depending on volume). This unique value proposition gives affiliates steady, growing, and sustainable cash flow. And their visitors enjoy the lowest long distance rates in existence (4 cents a minute across the U.S.) without hidden costs or tricks.

ComputerGeeks.com: ComputerGeeks.com is a leading business-to-consumer e-commerce site specializing in providing computer-related excess inventory, manufacturer-closeouts, and high-demand computer components and peripherals at highly-discounted prices to tech-savvy, "Geeky" consumers. The "Geek-to-Geek" affiliate sales program allows affiliate partner sites to earn a minimum 3% commission for each sale referred to ComputerGeeks.com from their site.

Coty Inc.: Coty Inc. is the world's leading multi-brand manufacturer and marketer of fragrances offering a wide assortment of leading brands such as The Healing Garden(R), Calgon(R), Aspen(R), Jovan(R), Adidas(R), Stetson(R), and more at its online store CotyShop.com. Affiliate partners in the CotyShop.com affiliate program will earn a commission of up to 8% on every sale referred to the CotyShop.com online store from their web site.

Goodguys.com: Good Guys, Inc. is the nation's largest high-end specialty retailer of consumer entertainment electronics with 79 retail locations. Goodguys.com brings the strong brand recognition and broad selection of fully featured consumer entertainment electronics to the Internet. goodguys.com is known for carrying top name brands at competitive prices. Whether it's televisions, home theater systems, digital cameras, camcorders, MP3 players or telephones. Affiliate partners participating in this program earn a 5% commission on all sales generated for goodguys.com through their site.

Guru, Inc: Guru, Inc is the Internet's most comprehensive resource for people who have the skill and determination to manage solo careers. The company is dedicated to empowering independent professionals and the people who hire them. Guru.com's job-matching engine allows consultants to find lucrative project opportunities, while hiring companies use the Guru marketplace to connect with high-quality contract help. Affiliate partners in this program earn a $.50 commission for every new user who clicks through from their site and creates a public profile (including complete education, skills and experience sections) or posts a project on Guru.

Homestead Technologies: Homestead Technologies Inc. is the leading Web site building service that provides consumers and professionals with a non-technical solution to build and maintain an Internet presence. More than 11 million registered members have built customizable Web sites using the company's proprietary drag-and-drop Element technology. The company utilizes Be Free's service to track its 45 affiliate partnerships, where partners earn bounties for every member who signs up for a Homestead subscription service.

MoniTrust.com: MoniTrust.com is a leading provider of consumer credit information over the Internet. MoniTrust.com offers consumers instant online access to their credit files from all three major credit bureaus, allowing them to obtain, understand, and dispute their personal credit report all instantly online. MoniTrust.com is the only provider of online credit reports to offer consumers free access to a personal credit advisor who will help them free of charge with understanding, reading and disputing their credit report. Affiliate partners in this program earn commissions (ranging from 15% - 22.5% depending upon monthly referral volume).

Projector People: Projector People has more than 20 years of experience in the audiovisual industry. ProjectorPeople.com helps consumers to find the right projector or plasma display, providing impeccable service, and offering the best values today and for the future. Affiliate partners in the ProjectPeople.com affiliate program earn from 1.5% to 2% commission on all products sales referred through the program. That's about $30-$100 for the referral of an average LCD projector or plasma display.

About Be Free, Inc. (Nasdaq: BFRE)

The Be Free Marketing Platform allows online businesses to attract, convert and retain customers easily and cost-effectively. The company provides a uniform system for tracking, managing, measuring and analyzing all of a business's online marketing programs. These services are hosted, allowing a business to deploy its marketing programs rapidly, without placing time intensive and expensive demands on its own technical resources.

With Be Free's industry-leading BFAST(SM) services, businesses manage and track strategic partners and affiliates - compensating these selling partners based on their performance. Be Free's BSELECT(SM) service allows a business to convert visitors to loyal customers by recommending relevant products or content in real time. For more information about Be Free and its products and services, visit http://www.befree.com.

Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000.