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Be Free's Agreement With Network Solutions Further Cements Their Leadership in Affiliate Network Technology.


WALTHAM, MA--(BUSINESS WIRE)--September 23, 1998--Leading the field of syndicated selling, Be Free Inc., the leading provider of affiliate network management services to online retailers, has signed a two-year agreement with Network Solutions, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: NSOL), the foremost registrar of domain names. This agreement expands the use of Be Free's technology and reinforces its software as the best marketing solution for online sellers.

Be Free provides online sellers and their media affiliates with comprehensive, on-demand reporting with BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (tm) software on click-throughs and sales. BFAST tracks the buying opportunities consumers see online, how often they see them, and what the response rate to each opportunity has been--storefront by storefront--helping the retailer and each of its affiliates to sell better over time. It streamlines the process of screening and approving new affiliates, monitoring sales, checking inventory, and performing decision report tasks.

"By using Be Free's BFAST technology, Network Solutions will be able to grow its online business," according to Gordon Hoffstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president of Be Free Corporation. "Affiliate network marketing has been the proven model for successfully selling online, and Be Free has been the pioneer in developing the technology to do it."

"Affiliate networks result in dramatically increased sales at a fraction of the cost of CPM advertising, for today's leading online merchandisers," said Tom Gerace, Be Free's executive vice president, business development. "Network Solutions will join our other successful customers who have created a new direct marketing channel and realize the benefits an affiliate network provides."

Be Free services and technology enables leading online sellers including BarnesandNoble.com (NYSE NYSE

See: New York Stock Exchange
:BKS BKS Barracks
BKS Best Kept Secret (gaming)
BKS Bildung, Kultur Und Sport (German)
BKS Brookside (city)
BKS Bergen Kirurgiske Sykehus (Bergen, Norway) 
), Travelocity (NYSE:TSG TSG The Smoking Gun (web site)
TSG Technology Services Group (UK)
TSG Technical Specification Group
TSG Timing Signal Generator
TSG Technical Support Group
TSG Tumor Suppressor Gene
TSG ThermoSalinoGraph
), R.R. Donnelly & Sons Co. (NYSE:DNY), ArtUFrame, and Electronic Newsstand, Inc. to manage their affiliate networks.

Be Free Inc., is a service provider to online retailers. The company specializes in marketing information services, includology for affiliate management and BFIT BFIT Benjamin Franklin Institute of Technology (Boston, Massachusetts)
BFIT Before Federal Income Tax
BFIT Battle Force Inport Training
BFIT Battle Force Interoperability Testing
BFIT Battle Force Inport Trainer
(tm) technology for targeted advertising and tracking to point of sale. Both BFAST and BFIT are available through the Be Free service bureau.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 23, 1998
Words:329
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