Be Free, Inc. to Broadcast Fourth-Quarter and Year-End 2001 Conference Call Over the Internet; Wednesday, February 13, 2002 at 10:30 a.m. ET.

Business Editors

MARLBOROUGH, Mass.--(BUSINESS WIRE)--Jan. 30, 2002

Be Free, Inc. (Nasdaq: BFRE), a leading provider of a marketing platform that allows online businesses to attract, convert and retain customers easily and cost effectively, will announce its fourth-quarter and year-end financial results before the market opens on Wednesday, February 13, 2002.

The company will conduct its quarterly conference call at 10:30 a.m. (ET) on Wednesday, February 13, 2002. The conference call will be broadcast live over the Internet. Investors interested in listening to the call should log onto the company's Web site at www.befree.com at least 15 minutes prior to the broadcast. Investors can also access an archived version of the call on the company's Web site.

About Be Free, Inc. (Nasdaq:BFRE)

The Be Free marketing platform allows online businesses to attract, convert and retain customers easily and cost effectively. The company provides a uniform system for tracking, managing, measuring and analyzing all of a business's online marketing programs. These services are hosted, allowing a business to deploy its marketing programs rapidly, without placing time-intensive and expensive demands on it own technical resources.

With Be Free's industry-leading BFAST(R) partner marketing services, businesses manage and track strategic partners and affiliates - compensating these selling partners based on their performance. Be Free's BSELECT(SM) service allows a business to convert visitors to buying customers by recommending relevant products in real time. For more information about Be Free and its products and services, visit http://www.befree.com.