Be Free, Inc. Partners With Six Marketing & Technology Solution and Consulting Providers.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--October 10, 2000 NextClick, Inc. & Others Join Be Free's Solution & Marketing Partner Team to Help Company Expand Performance Marketing and Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. Services to Customers Be Free, Inc. (Nasdaq: BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), the leader in performance marketing and a provider of personalization for targeted marketing, today announced that NextClick: The Personalization Agency, FlightPath, Harpell, The Arkitektive, iBart.com and independent consultant Steven Laff have joined forces with Be Free as strategic solution and joint-marketing partners. Be Free is working in partnership with these firms to help expand its performance marketing and personalization reach within the industry, as well as to provide its existing customers with added-value services from the partner companies. "Be Free's mission is to help its customers successfully market their products and services online," said Rick Houpt, director of channel sales at Be Free, Inc. "Be Free provides an online marketing infrastructure solution that enables category-leading Internet companies to reach more customers online through affiliate sales channels and to sell these customers more through personalized product and content recommendations at their web sites. It is critical for us to form strategic relationships that complement our technology and services and these new partnerships will help us to enhance the value of the services provided to our customers. " "At NextClick, our mission is to offer sound and strategic personalization solutions to our clients and to recommend the right combination of technologies to make it happen," said Kevin Rasmussen, vice-president of Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. at NextClick: The Personalization Agency. "With Be Free as part of the NextClick Network of technologies, integrators and expert consultants, our clients are able to benefit from Be Free's new BSELECT Onsite personalization solution and increase conversion to sale and overall customer retention." "We want our clients to be successful in their personalization strategies and to achieve a strong return on investment with the technologies we suggest," continued Rasmussen. "As a result, NextClick brings into its Network next-generation, easy-to-implement and effective personalization technologies like BSELECT. We are confident that Be Free's personalization solution, which allows a company to offer personalized product or content recommendation on their web site, will bring many of our clients to new levels of success." New Be Free Partners Define Solution and Joint Marketing Partnership NextClick: The Personalization Agency (www.nextclick.com) NextClick is the world's first personalization agency. NextClick helps customers to develop sound, strategic, personalization solutions and bring together the component technologies that make it happen. Through this partnership, NextClick will be recommending Be Free's personalization solutions to its clients, as part of an overall personalization strategy and solution. FlightPath (www.FlightPathllc.com) FlightPath provides out-sourced affiliate program management to online merchants. Through the Be Free partnership, FlightPath will offer affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. program management services to complement Be Free's performance marketing technology and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . Shared customers will seamlessly benefit from a total affiliate marketing solution, including strategy, infrastructure, affiliate support and affiliate program management and operation. The Arkitektive (www.arkitektive.com) is a group of experienced marketing professionals dedicated to driving the evolution of interactive media as an effective advertising vehicle. This company provides strategic consulting for interactive marketing, including affiliate marketing programs. The Arkitektive works with its clients in the overall strategy and implementation of an affiliate program, complementing the total technology solution and ongoing support services Be Free provides its performance marketing customers. Harpell (www.harpell.com) is a transactive marketing services company providing its clients with integrated offline and online marketing programs that span sales, marketing and operations to accelerate market traction. By partnering with Be Free, Harpell will be helping its clients to develop strategic affiliate marketing programs using Be Free's technology and infrastructure. iBart.com (www.iBart.com) is a global electronic barter banking platform enabling businesses to leverage excess production, capacity and services. Merchants and individuals use iBart.com to offer their goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. for iBart barter dollars. Through this partnership, iBart.com will power the back-end to support any barter transactions between Be Free's performance marketing customers and their affiliate partners. Be Free's customer can still use any barter currency they choose with their affiliate program, but all of the transaction will run through the iBart.com barter banking platform. This provides a consistent and seamless barter accounting infrastructure for Be Free. All questions regarding iBart.com should be directed to Dan Grisko at 847-259-1105 or via email dan@ibart.com. Steven Laff, A Far Site Better (Independent Consulting Group) (www.afarsitebetter.com) Steven Laff joins Be Free as a joint marketing partner, where the two companies will mutually benefit one another by making appropriate customer referrals. Laff developed Supergo.com's entire e-commerce strategy and is called upon to spearhead web site development projects providing development strategy and consulting in the areas of personalization technology, usability, navigation, and commerce. He has used Be Free's performance marketing and personalization solutions in the development of Supergo.com's e-commerce strategy with stunning success to date. About Be Free, Inc. Be Free, Inc. (Nasdaq: BFRE) is the leader of performance marketing and a provider of personalization for targeted marketing. Be Free helps its customers build and manage branded online sales channels, which cost-effectively drive traffic, generate leads and extend brand reach. Be Free also provides a real-time personalization solution for its customers, helping them to increase conversion rates from promotion to sale on their web sites through personalized product or service recommendations. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange : IBM), America Online See AOL. , Inc. (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), Barnes & Noble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, C|Net (Nasdaq: CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC PCCC Passaic County Community College (Paterson, NJ) PCCC Platform Communication on Climate Change (The Netherlands) PCCC Porsche Ceramic Composite Clutch ), Lycos (Nasdaq: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://fastapp.befree.com/. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CA, Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. , CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, Windsor, UK and Paris, France. For more information about Be Free's BFASTsm performance marketing service or its BSELECTsm personalization service, visit http://www.befree.com/. Statements in this news release about Be Free, Inc. may be considered forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000. |
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