Be Free, Inc. Partners With SimplyCollectible.com.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--April 25, 2000 Online Collectible Retailer Launches Performance-based Affiliate Marketing Program Expands Reach & Drives Sales Partnering with Hundreds of Relevant Content Sites Be Free, Inc. (Nasdaq: BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), the leader in performance marketing, today announced that it has partnered with SimplyCollectible.com, an online store featuring quality collectibles, to launch a performance-based affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. program. Affiliate partners of SimplyCollectible.com can join quickly and easily for free by filling out an application at http://www.simplycollectible.com/affiliates/. Upon acceptance to the program, affiliates offer quality collectibles on their web sites through promotional links to SimplyCollectible.com. In return, SimplyCollectible.com will pay each affiliate a commission on all sales generated through the links. SimplyCollectible.com offers a wide variety of collectible items including Boyd's Bears, Precious Moments, Lladro and Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Art Classics. "SimplyCollectible is responding to the enthusiastic demand of collectors worldwide by providing a convenient, online channel that specializes in quality and hard-to-find items," said Bill Swint, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SimplyCollectible.com. "Through our affiliate program, we bring collectibles to consumers through the content and community sites they visit each and every day. Be Free is the perfect partner for us to build and manage an effective and high-performance sales channel." Be Free helps its customers, leading e-merchants, portals and information sites, build and manage their own branded online sales channels. These affiliate and e-mail marketing programs enable them to increase sales, drive traffic, generate qualified leads and extend brand reach, all while paying only for the performance of their promotions. Be Free offers a customer-focused approach, allowing customers to maintain branding control and produce superior overall results through a full-service suite of performance marketing services. "We define leadership in terms of our customers' success, making Be Free's solution a trusted and strategic long-term partner for performance marketing solutions," said Gordon Hoffstein, chairman and CEO of Be Free, Inc. "SimplyCollectible.com is a leader in its market space, making quality collectibles easy to find. The affiliate program Be Free has built for SimplyCollectible.com will extend the reach of their brand and bring collectibles to an even broader audience of consumers." About SimplyCollectible.com SimplyCollectible.com is the destination site for on-line collectible shopping built specifically for seasoned and potential collectors. Founded in 1999 by Vikas Singla, SimplyCollectible.com is backed by eHatchery, the next-generation incubator located in Atlanta, Georgia. By implementing solid technology infrastructure, first-class customer service and the most extensive selection of high-quality products, SimplyCollectible.com is providing the fastest, easiest and most friendly place to purchase and learn about collectibles and gifts. For more information about SimplyCollectible.com, visit www.simplycollectible.com. About Be Free, Inc. Be Free, Inc. (Nasdaq: BFRE) is the leader in performance marketing -- the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange : IBM), America Online, Inc. (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, Reel.com (Nasdaq: HLYW), C|Net (Nasdaq: CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC PCCC Passaic County Community College (Paterson, NJ) PCCC Platform Communication on Climate Change (The Netherlands) PCCC Porsche Ceramic Composite Clutch ), Lycos (Nasdaq: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Collectively, Be Free's customers have more than 3.5 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY and Windsor, UK. For more information, visit http://www.befree.com. Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and March 29, 2000. |
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