Be Free, Inc. Partners With Leading E-Commerce Infrastructure & Consulting Firms.

Business/Technology Editors

MARLBOROUGH, Mass.--(BUSINESS WIRE)--July 12, 2000

Pandesic Among Group of Strategic Solution Partners & Channel Sales

Partners Bringing Performance Marketing to their Customer-bases

Be Free, Inc. (Nasdaq:BFRE), the leader of performance marketing, today announced that 3 Marketeers Advertising, Inc., e-Accountable, FusionDM, Koryak Consulting, Pandesic and Pulsity, have joined forces with Be Free as strategic partners. Be Free will work in partnership with these firms--which represent the vanguard of e-commerce infrastructure, expertise and services--to expand its reach within the industry and promote the valuable adoption of performance marketing and personalization programs with the partner companies' customers.

"These leading firms have chosen Be Free's suite of services to address the performance marketing and personalization needs of their customer-bases," said Gordon Hoffstein, chairman and CEO of Be Free. "This is a testament to our singularly strategic approach and to the reputation Be Free has earned for building successful performance marketing channels and personalization services for companies which are defining their respective spaces. This particular group of companies, which collectively represents the future of e-commerce, cements Be Free's position as the online marketing solution for category-leading companies."

"At Be Free, we value continuous learning and industry relationships and we are always looking to expand our marketing and e-commerce knowledge," said Rick Houpt, director of channel sales at Be Free, Inc. "By partnering with leading companies in this industry, we are growing our knowledge and enhancing the value of the services we provide to our customers, all while encouraging the adoption of our performance marketing services."

New Be Free Partners Define e-Commerce

3 Marketeers Advertising, Inc. (www.3marketeers.com) is a full service online and print advertising agency. With more than 15 years in Silicon Valley, this agency has launched consumer companies such as E*Trade, GTE Wireless, and ASPs such as SystemsFusion, Live Technology, PriceRadar.com, CareerWorkstation and NetworkICE. Traditional ultra-tech experience includes E-Tek Dynamics and Coherent. With expertise in B2B, and B2C traditional and online branding, affiliate programs, site development, and extensive media negotiations and optimization, 3 Marketeers' staff of 16 team members works first on determining measurable results and strategy, then execution and optimization of results.

e-Accountable (www.eaccountable.com), based in Dallas, Texas, provides online marketing, branding and traffic acquisition programs. All marketing programs utilize "performance-based" techniques including affiliate programs, search engine optimization, strategic marketing, traffic acquisition, e-commerce distribution and permission marketing. e-Accountable is performing services for clients in both the B2C and B2B arenas.

FusionDM (www.fusiondm.com), headquartered in San Francisco, California, is a full-service direct-response agency and is a wholly-owned subsidiary of MarketFirst, an eMarketing software company. With a team of 75 professionals, FusionDM specializes in both off and online marketing. Clients of FusionDM--eBay, 3Com, United Healthcare, Peregrine Systems, Hewlett-Packard, and Agillion--represent the B2B and B2C realms and range from startups to Fortune 500 companies. FusionDM services include strategic planning, research, online surveys and usability testing, creative services--both copywriting and design--web site and interactive media development and hosting, account management, database development and analysis, email personalization and transmission, media planning and buying as well as design and implementation of electronic relationship programs.

Koryak Consulting (www.koryak.com) provides e-business strategy development, application implementation, e-business integration and outsourcing services to clients ranging from dot.com companies to Fortune 500 corporations. Koryak offers specialized B2B consulting services to manufacturers, distributors and OEMs by leveraging technology to build new business models that fundamentally alter the basis of competition and erect new barriers to entry. Koryak has offices in Pittsburgh, Cleveland and Detroit.

Pandesic (www.pandesic.com), the largest e-commerce ASP, establishes the commerce platform to sell and service customers anywhere, anytime. By offering a platform that improves business productivity, customer service and product fulfillment through an ASP delivery model, Pandesic enables companies to grow scalable and sustainable businesses that outperform their competition. Pandesic's customer and strategic partner base includes such leading companies as express.com, The Children's Place, eVineyard, the San Francisco Giants, Intel, SAP and Microsoft. Pandesic is headquartered in Sunnyvale, California, with offices in Folsom, San Francisco, New York City, Miami, London and Tokyo.

Pulsity (www.pulsity.com) is an Internet professional services firm that provides a comprehensive suite of professional services to help companies build business models, brands, systems and processes to capitalize on the opportunities created by the Internet and related communications technologies. Pulsity's professional and consulting services include business strategy, creative branding and marketing, web application design and development, packaged software implementation and integration, and web and network infrastructure design and implementation.

About Performance Marketing

Performance marketing allows online marketers to increase sales, drive traffic, generate qualified leads and extend brand reach through relationships with online selling partners. These partners provide meaningful context for a marketer's link and allow the marketer to target consumers with particular interests, knowledge and spending habits, while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budgets. Be Free offers a truly customer-focused approach to performance marketing, producing superior overall results and enabling cross-promotions and cooperative marketing. Be Free also offers an entire suite of performance marketing services, from scaleable infrastructure and tracking technology, to industry knowledge and value added services.

About Be Free, Inc.

Be Free, Inc. (Nasdaq:BFRE) is a leader in performance marketing--the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (NYSE:IBM), America Online, Inc. (NYSE:AOL), barnesandnoble.com (Nasdaq:BNBN), GoTo.com (Nasdaq:GOTO), Mercata, C|Net (Nasdaq:CNET), Garden.com (Nasdaq:GDEN), PC Connection (Nasdaq:PCCC), Lycos (Nasdaq:LCOS), About.com (Nasdaq:BOUT) and Yahoo!(R)GeoCities (Nasdaq:YHOO).

Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app.

Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York, NY and Windsor, UK. For more information, visit http://www.befree.com.

Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000.