Be Free, Inc. Partners With EventSource.com to Launch Performance-Based Affiliate Marketing Program.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--May 9, 2000 Affiliate Partners Add Meeting & Group Travel Services to Web Sites & Earn Revenue Be Free, Inc. (Nasdaq:BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), the leader in performance marketing, today announced that it has partnered with EventSource.com, the leading business-to-business e-commerce network for meeting planning. Through this partnership, EventSource.com has launched a performance-based affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. program enabled by Be Free for its meeting planning service, which allows corporate executives to easily plan conferences, meetings, training, tradeshows and sales and incentive programs. Already, over 500 affiliates have joined up with EventSource.com to bring powerful meeting planning services to their customers. EventSouce.com affiliate partners simply add links to their web sites promoting the many meeting planning and group travel services offered by the company. In return, EventSource.com compensates affiliates for each visitor they refer who registers as a member and also for each member they refer who submits a meeting with hotel room needs. "By partnering with Be Free, EventSource.com recognizes Be Free's leadership in the area of performance marketing, as well as the power of adopting affiliate sales channels for its businesses," said Gordon Hoffstein, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Be Free, Inc. "Performance marketing is the most effective means of online customer acquisition and EventSource.com will surely benefit from the affiliate sales channels we have worked in partnership to create." "EventSource.com's newly launched web site demonstrates our commitment to providing meeting planners with the most comprehensive, unbiased content that is supported by the most robust, reliable technology," said Ed Sarraille, president and CEO of EventSource.com. "We are delighted to partner with Be Free, whose leading-edge performance marketing technology and services help us reach an even broader audience of potential customers. Through Be Free's custom affiliate outreach, our channel has already reached over 500 affiliates." Affiliate partners will benefit from EventSource.com's re-launched web site and expanded service offerings. EventSource.com's new web site, introduced today, features four new components: My Meetings; Resource Center; The Auction; and Networking & News. Meeting planners who use the free site will receive a telephone call from EventSource.com's team of experienced meeting specialists within 30 minutes of receipt of their information request. EventSource.com's meeting specialists urge hotels to respond to a planner's criteria request within 24 hours. Planners can view hotel responses online in real-time or at their convenience. Following is a list of features EventSource.com affiliate partners can add to their sites: -- My Meetings is a personalized web page created for each individual meeting planner that acts as a one-stop meeting manager. My Meetings guides them through and automates the meeting planning process, making it easier than ever before. -- Resource Center dramatically improves the efficiency of a planner's search for the ideal meeting venue. The Resource Center enables planners to quickly locate, sort and compare comprehensive information about global properties. -- The Auction fosters innovative online competition. Planners can participate in real-time, online auctions and have the potential to save up to 30% on group room rates. -- Networking & News provides a unique forum that lets planners share meeting experiences with other colleagues on the EventSource.com site. Planners can post property reviews and hotels have the opportunity to respond to their comments. About EventSource.com Created in 1998, EventSource.com is the leading business-to-business e-commerce network for meeting planning. Corporate professionals use EventSource.com to easily plan conferences, meetings, training, tradeshows, and sales and incentive programs. The site's My Meetings service is a fast and easy way to locate and secure the perfect site for a meeting. EventSource.com has managed more than 30,000 event requests to more than 500 cities worldwide and is backed by a team of meeting and hotel planning experts. EventSource.com was named one of the "Top Ten Travel Sites for 1999" by Business Travel News and "one of the most-used sites" by Successful Meetings magazine. Financing for EventSource.com is led by Sequoia Capital Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm's partners include Don Valentine, Pierre Lamond, Michael Moritz, Doug Leone, Mike Goguen, Mark Stevens, Jim Goetz, Sameer Gandhi, Roelof Botha, and Mark Kvamme. , a top venture capital firm with a successful track record investing in Internet companies including Yahoo!(R), eToys and Cisco. About Be Free, Inc. Be Free, Inc. (Nasdaq:BFRE) is the leader in performance marketing--the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange :IBM), America Online See AOL. , Inc. (NYSE:AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq:BNBN), GoTo.com (Nasdaq:GOTO), Mercata, Reel.com (Nasdaq:HLYW), C|Net (Nasdaq:CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Garden.com (Nasdaq:GDEN), PC Connection (Nasdaq: PCCC PCCC Passaic County Community College (Paterson, NJ) PCCC Platform Communication on Climate Change (The Netherlands) PCCC Porsche Ceramic Composite Clutch ), Lycos (Nasdaq:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), About.com (Nasdaq:BOUT) and Yahoo!(R)GeoCities (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Collectively, Be Free's customers have more than 3.5 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CA, Campbell, CA, Austin, TX and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY. For more information, visit http://www.befree.com. Statements in this news release about Be Free, Inc. may be considered forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and March 29, 2000. |
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