Be Free, Inc. Partners With Computer Retailer TigerDirect.com.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--June 19, 2000 Launches Performance-Based Affiliate Marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Program, Driving Consumer and Small Business Computer Sales & Extending Brand Reach Across the Web Be Free, Inc. (Nasdaq:BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), the leader in performance marketing, today announced that it has partnered with TigerDirect.com, a subsidiary of Systemax, Inc. (NYSE NYSE See: New York Stock Exchange :SYX SYX Sanya, China (Airport Code) SYX Smalltalk YX (open source programming language) SYX Skyway Airlines (ICAO code) ). Through this partnership, TigerDirect.com will launch a performance-based affiliate marketing program enabled by Be Free for its web store for computer systems, PC hardware and components, software and accessories. Affiliate partners can join the TigerDirect.com affiliate program quickly and easily, for free at http://www.tigerdirect.com/sectors/Affiliate/index.asp. Affiliates in the program will be able to create promotional links for their web sites pointing their site visitors to TigerDirect.com and its more than 40,000 computer related products. Affiliates will earn a 3% commission on each sale referred through the program. "Consumers want to buy products from a name they trust," said Gordon Hoffstein, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Be Free, Inc. "TigerDirect.com is a leader in computer parts and accessories with more than 10 years of experience. Affiliates in the TigerDirect.com Affiliate program will be able to feel comfortable knowing that they are linking their site visitors to a reliable and trusted online merchant. "Performance marketing is the most effective means of online customer acquisition and TigerDirect.com will be extending brand reach across the Web, driving traffic and sales to its web store and cost-effectively acquiring new customers," continued Hoffstein. "All while paying only for the performance of the promotions." "TigerDirect.com is thrilled to unleash the power of performance marketing to drive traffic and sales to our online store, with compelling contextual links and pay-for-performance incentives," said Carl Fiorentino, president at TigerDirect, Inc. "Be Free offers best-of-breed performance marketing technology and services and, as a full-service partner, has helped us to build a scalable, top-of-the-line and uniquely-branded sales channel that will become a strategic asset to our business." About Systemax, Inc. & TigerDirect.com Systemax Inc. (www.systemax.com) has developed an integrated system of branded e-commerce Web sites, direct mail catalogs and relationship marketing to sell private label and name brand PC hardware, related computer products and industrial products, to businesses in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. Through its TigerDirect, Inc. subsidiary, Systemax targets small business and home customers, and now International customers with TigerExport.com. With annual sales at a rate of more than $1.75 billion, Systemax is a Fortune 1000 company that is listed on the NYSE, traded under the symbol SYX. About Be Free, Inc. Be Free, Inc. (Nasdaq: BFRE) is a leader in performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE: IBM), America Online, Inc. (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, C|Net (Nasdaq: CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Garden.com (Nasdaq: GDEN), Lycos (Nasdaq: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Collectively, Be Free's customers have more than 3.5 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY and Windsor, UK. For more information, visit http://www.befree.com. Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and March 29, 2000. |
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