Be Free, Inc. Partners With AccuTerm, Inc. to Launch Affiliate Marketing Program for AccuTerm.com.Business/Technology Editors MARLBOROUGH, Mass. and KENNESAW, Ga.--(BUSINESS WIRE)--July 31, 2000 Program to Generate Qualified Customer Leads, Extend AccuTerm Brand Reach Across the Web & Continue Company's Mission to Empower Term Life Insurance Buyers Performance marketing leader Be Free, Inc. (Nasdaq: BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ) and AccuTerm.com, the online marketing arm for InsuranceQuote Services, today announced the launch of the AccuTerm Affiliate Program powered by Be Free's full-service performance marketing infrastructure, tools and services. Through the program, thousands of affiliate web sites will be able to easily link to and promote AccuTerm's superior online term life insurance quoting and fulfillment system. AccuTerm will pay its affiliate sales partners $16 per qualified lead. "AccuTerm.com takes its motto -- Empowering Term Buyers -- very seriously," said Sam Ivey, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AccuTerm, Inc. "This philosophy, combined with our highly accurate yet easy-to-use quoting system, broad selection of competitive term insurance companies and ability to immediately connect customers to an InsuranceQuote representative, sharply differentiates AccuTerm from visible and top-rated companies like InsWeb and InsureMarket. We are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. affiliate partners who share our philosophy of empowerment and want to link their valued site visitors to the best term life insurance offering online." "The online insurance market is booming," said Gordon Hoffstein, chairman and CEO of Be Free, Inc. "As more and more businesses - small and large - and consumers turn to the Internet for information on purchasing term life insurance, AccuTerm.com will be there. Through its affiliate sales channel the company will extend its brand reach across the Web and reach their customers right on the content and community web sites they already visit regularly." More About AccuTerm In addition to its current superiority in a crowded field, AccuTerm has adopted the reform vision of actuary and insurance consumer advocate Norlyn Dimmitt of ExamFirst.com, and is supporting ExamFirst, an actuarial consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , in its efforts to promote customer empowering reforms in the life insurance industry. In particular, ExamFirst and AccuTerm want competitive life insurance companies to allow prospective customers to be underwritten before they choose a company and policy. In the current term delivery model, 30-40% of all applicants for competitive term life insurance policies are misquoted, because they do not have sufficient information about their risk profile at the time of quote. This is because paramedical par·a·med·i·cal adj. 1. Of, relating to, or being a person trained to give emergency medical treatment or assist medical professionals. 2. examinations and blood tests that underwriters use to classify risk are done after application with a particular company, paid for and controlled by that company. Around half of these misquoted applicants abandon the process, disappointed and in many cases, uninsured. ExamFirst reforms would reduce misquotes by as much as 95%. AccuTerm has a patent pending for the technology and business processes that will support the far more accurate quoting made possible when ExamFirst reforms have been achieved. More About Performance Marketing with Be Free, Inc. Performance marketing allows online marketers to increase sales, drive traffic, generate qualified leads and extend brand reach through relationships with online selling partners. These partners provide meaningful context for a marketer's link and allow the marketer to target consumers with particular interests, knowledge and spending habits, while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budgets. Be Free offers a truly customer-focused approach to performance marketing, producing superior overall results and enabling cross-promotions and cooperative marketing. Be Free also offers an entire suite of performance marketing services, from scaleable infrastructure and tracking technology, to industry knowledge and value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. services. About AccuTerm, Inc. AccuTerm.com, located in Kennesaw, Georgia Kennesaw is a city in Cobb County, Georgia, United States. The population was 21,675 at the 2000 census. Census estimates as of 2005 indicate a population of 30,522. The original name for the town was Big Shanty, and it is now considered a suburb of Atlanta. , is the branded, online term life insurance division of InsuranceQuote Services, seamlessly connecting term buyers to InsuranceQuote's superior technology and fulfillment services. InsuranceQuote Services, owned by noted estate planner David T. Phillips and in operation since 1984, is a nationally licensed life insurance brokerage center located in Chandler, AZ. About Be Free, Inc. Be Free, Inc. (Nasdaq: BFRE) is the leader in performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange : IBM), America Online, Inc. (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, C|Net (Nasdaq: CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC PCCC Passaic County Community College (Paterson, NJ) PCCC Platform Communication on Climate Change (The Netherlands) PCCC Porsche Ceramic Composite Clutch ), Lycos (Nasdaq: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY and Windsor, UK. For more information, visit http://www.befree.com. Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and March 29, 2000. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion