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Be Free, Inc. Meets First-Quarter Expectations Records 49 Percent Year-Over-Year Increase in Revenue.


Business/Technology Editors

MARLBOROUGH, Mass.--(BUSINESS WIRE)--April 25, 2001

Company Announces Stock Repurchase Stock repurchase

A firm's repurchase of outstanding shares of its common stock.
 Program and 20 Percent Reduction in

Workforce

Be Free, Inc. (Nasdaq: BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), a leading provider of a marketing platform that allows online businesses to attract, convert and retain customers easily and cost-effectively, today reported its financial results for the first quarter ended March 30, 2001.

Revenue for the first quarter of 2001 increased 49 percent to $5.4 million from $3.6 million in the first quarter of 2000, and decreased 15 percent sequentially from $6.4 million in the fourth quarter of 2000. The net loss for the first quarter of 2001, excluding restructuring charges restructuring charge

The expense of reorganizing a company's operations. A restructuring charge is an infrequent expense that generally results from asset writedowns or facility closings.
 and non-cash charges Non-Cash Charge

A charge off, made by a company against earnings, that does not require an initial outlay of cash.

Notes:
Non-cash charges are typically against the depreciation, amortization, and depletion accounts on a company's balance sheet.
 for equity-related compensation and intangible assets Intangible Asset

An asset that is not physical in nature.

Notes:
Examples are things like copyrights, patents, intellectual property, and goodwill. These are the opposite of tangible assets.
 and impairment Impairment

1. A reduction in a company's stated capital.

2. The total capital that is less than the par value of the company's capital stock.

Notes:
1. This is usually reduced because of poorly estimated losses or gains.

2.
, was $6.6 million, or $0.10 per share, compared with $3.7 million, or $0.07 per share, in the first quarter of 2000 and $4.1 million, or $0.06 per share, in the fourth quarter of 2000.

"Be Free delivered on first-quarter financial expectations in an incredibly tough operating environment In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system. ," said Gordon Hoffstein, the company's chairman and chief executive officer. "I believe that this performance is a testament to the strength of our entire organization, the value of Be Free technology and services, and the incredible determination of Be Free to build on its leadership position."

Stock Repurchase Program

Be Free also announced its Board of Directors has authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 the repurchase re·pur·chase  
tr.v. re·pur·chased, re·pur·chas·ing, re·pur·chas·es
To buy (something) again.

n.
The act of buying something that one previously sold or owned.

Noun 1.
 of up to $20 million of Be Free Common Stock. Purchases are authorized to be made from time to time throughout the remainder of 2001 in the open market or in privately negotiated transactions depending on market conditions. The repurchase plan does not obligate obligate /ob·li·gate/ (ob´li-gat) pertaining to or characterized by the ability to survive only in a particular environment or to assume only a particular role, as an obligate anaerobe.  Be Free to repurchase any specific number of shares and may be suspended sus·pend  
v. sus·pend·ed, sus·pend·ing, sus·pends

v.tr.
1. To bar for a period from a privilege, office, or position, usually as a punishment: suspend a student from school.
 at any time. Shares acquired would be available for use under Be Free's employee stock plans and for other corporate purposes.

"Our management team and board of directors chose to earmark earmark

taking a piece out of the edge or center of the ear with a punch as an identification mark. The shape of the mark may be registerable under local legislation.
 a portion of our cash for the buyback of our stock because we strongly believe in the long-term value of Be Free," said Hoffstein. "With approximately $148 million, or $2.20 per share, in cash and marketable securities Marketable Securities

Very liquid securities that can be converted into cash quickly at a reasonable price.

Notes:
Marketable securities are very liquid as they tend to have maturities less than one year, and the rate at which these securities can be bought or sold has
, and with our stock trading at $1.17 as of April 24, we believe Be Free shares are an extremely attractive investment for our company."

Restructuring restructuring - The transformation from one representation form to another at the same relative abstraction level, while preserving the subject system's external behaviour (functionality and semantics).  and Reduction in Workforce

As a result of the continued losses of dot-com customers and a longer-than-anticipated sales cycle, Be Free announced measures taken to streamline operations and align align (līn),
v to move the teeth into their proper positions to conform to the line of occlusion.
 its cost structure with current market conditions. The company reduced its workforce by four percent in mid-March and a further 16 percent yesterday. In addition, it will reduce and aggressively manage other discretionary expenses. The company recognized a related restructuring charge of $312,000 in the first quarter and anticipates a restructuring charge of approximately $1 million in the second quarter.

The company also announced that due to the same market conditions, it has suspended development of a new product, which would have integrated its personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  technology with its BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.)  partner marketing service. That technology was purchased with the company's February 2000 acquisition of TriVida Corporation. As a result, the company has recognized in the first quarter a $103 million reduction in the value of goodwill and other intangible assets and fixed assets fixed assets nplactivo sg fijo

fixed assets nplimmobilisations fpl

fixed assets fix npl
 related to the acquisition. The intangible assets had originally been valued at $165 million when the company acquired TriVida for approximately 2.9 million shares of Be Free Common Stock (adjusted for a two-for-one stock split). The company announced that it is continuing development of enhancements to its BSELECTSM Onsite personalization service, its first product developed from the technology acquired from TriVida Corporation.

"We believe that these cost reductions will allow us to keep our low quarterly cash burn rate," said Hoffstein. "This gives us ample cash to make it through this economic downturn, while continuing to invest in new product development, fortify for·ti·fy  
v. for·ti·fied, for·ti·fy·ing, for·ti·fies

v.tr.
To make strong, as:
a. To strengthen and secure (a position) with fortifications.

b. To reinforce by adding material.
 our BFAST leadership position and expand our position beyond the market for our BFAST partner marketing service with our BSELECT Onsite recommendation service."

Performance Review

Be Free experienced continued demand during the quarter from brick-and-mortar businesses moving online that are seeking effective and cost-efficient online marketing programs. The company launched 31 customers this quarter. Customers adding Be Free marketing programs included Microsoft Corporation's Shop.Microsoft, ZDNet, Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. , Seagate Removable Storage Solutions, Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. The original Outdoor World store, referred to as the "Grand Daddy" is located at the corner of Sunshine and Campbell in Springfield.  and 3Com. In all, the company's core of live customers increased 32 percent to 317 from 240 at the end of the first quarter of 2000.

"Our existing customers' marketing programs continued to grow in success. Customers exceeding their minimum monthly payments grew to 49 percent of our total customers from 22 percent in the first quarter of 2000 and 37 percent last quarter. "During the quarter, we continued to feel the impact of the fallout fallout, minute particles of radioactive material produced by nuclear explosions (see atomic bomb; hydrogen bomb; Chernobyl) or by discharge from nuclear-power or atomic installations and scattered throughout the earth's atmosphere by winds and convection currents.  among dot-com businesses," Hoffstein said. "We lost 72 customers, almost all pure-play dot-com companies An organization that offers its services exclusively on the Internet, either via the user's Web browser or a client program that must be installed in the user's computer. Amazon.com, Yahoo!, Google and eBay are examples of dot-com companies. . However, these companies represented only nine percent of revenue."

"We continue to focus our customer-acquisition efforts on brick-and-mortar industry leaders that are adding an online component to their business strategies. Looking at our sales pipeline, the quality and potential value of our prospects are very high. However, we also are finding that the sales cycle is longer than we experienced in the past. We believe that this is a combination of the soft economy and the fact that many of our prospects are brick-and-mortar companies that are just transitioning their businesses to the Internet. These companies are often at the beginning of the adoption cycle for selling online and thus the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation.  is longer."

Strong cash position

Be Free continued its low cash burn rate of $5 million from operations in the first quarter. The company spent an additional $1 million for capital expenditures for a total cash burn of $6 million. At the end of the first quarter, Be Free had $148 million in cash and marketable securities. The company believes that it will have more than $100 million at break-even, before non-cash charges.

Strategy and Business Outlook

Commenting on Be Free's outlook for 2001, Hoffstein said, "We expect continued revenue softness through the second quarter of 2001. However, because we see greater revenue being driven through fewer, larger customers, our business model has become even more efficient. And so, even with a delay in our revenue, we believe that we will be very close to break even, before non-cash charges, in the first quarter of 2002, and profitable by the second quarter of 2002."

Hoffstein continued, "We continue to believe we have the financial resources to execute in this environment, and will continue to align ourselves with leading companies that are moving online to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the Internet's reach and efficiencies."

First-quarter Conference Call

Be Free will provide a live audio Webcast of its first-quarter conference call for investors at 10:30 a.m today. Investors who want to hear the call should log on to the investor relations Investor relations

The process by which the corporation communicates with its investors.
 section of Be Free's Web site, www.befree.com, at least 15 minutes prior to the event's broadcast. Then, follow the instructions provided to assure that the necessary audio applications are downloaded and installed. The call will be available on the investor relations section for one week. After that, investors can access an archived version of the call on Be Free's Web site.

About Be Free, Inc.

The Be Free marketing platform allows online businesses to attract, convert and retain customers easily and cost-effectively. The company provides a uniform system for tracking, managing, measuring and analyzing all of a business's online marketing programs. These services are hosted, allowing a business to deploy its marketing programs rapidly, without placing time intensive and expensive demands on its own technical resources.

With Be Free's industry-leading BFASTSM partner marketing services, businesses manage and track strategic partners and affiliates - compensating these selling partners based on their performance. Be Free's BSELECTSM Onsite service allows a business to convert visitors to buying customers by recommending relevant products in real time. For more information about Be Free and its products and services, visit http://www.befree.com.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement

These forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 include, but are not limited to, our plan to repurchase shares, statements about our future financial performance, such as our expected revenue growth, future losses and profits, cash expenditures and cash balances, the level of customer transactions, as well as statements about the growth of performance marketing and the future market conditions for our services. These statements are based on Be Free's current expectations, hopes, beliefs and estimates and invoke To activate a program, routine, function or process.  risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. The risk factors include, but are not limited to:

--If the Internet fails to grow as an advertising, marketing, and sales medium, our future revenue and business prospects would be materially and adversely affected;

--System disruptions and failures may result in customers' dissatisfaction, customer loss or both, which could materially and adversely affect our reputation and business;

--To be competitive we must continue to develop new and enhanced services Enhanced service is service offered over commercial carrier transmission facilities used in interstate communications, that employs computer processing applications that act on the format, content, code, protocol, or similar aspects of the subscriber's transmitted information;  and our failure to do so may adversely affect our prospects;

--The Internet generates privacy concerns which could result in market perceptions or legislation which could harm our business, result in reduced sales of our services, or both;

--If we infringe in·fringe  
v. in·fringed, in·fring·ing, in·fring·es

v.tr.
1. To transgress or exceed the limits of; violate: infringe a contract; infringe a patent.

2.
 upon the intellectual property rights of others, we could be exposed to significant liability;

--If we fail to manage effectively the rapid growth in our operations, our business and prospects will be materially and adversely affected;

--We may not achieve the expected benefits of our acquisition of TriVida;

--If we fail to attract and retain key personnel, our business will be materially and adversely affected; and

--If we are not able to overcome the challenges of our planned international expansion, our revenue and our prospects for profitability may be materially and adversely affected.

Further information about risk factors that could affect the Company's performance are contained in the Company's filings with the Securities and Exchange Commission, including but not limited to those set forth in the section entitled en·ti·tle  
tr.v. en·ti·tled, en·ti·tling, en·ti·tles
1. To give a name or title to.

2. To furnish with a right or claim to something:
 "Management's Discussion and Analysis Management's discussion and analysis (MD&A)

A report from management to shareholders that accompanies the firm's financial statements in the annual report. It explains the period's financial results and enables management to discuss topics that may not be apparent in the financial
 of Financial Condition and Results of Operations -- Factors That May Affect Future Results" in its annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the fiscal year ended December 31, 2000. Be Free disclaims any obligation to update these expectations, hopes and beliefs.


                             BE FREE, INC.
                 CONSOLIDATED STATEMENTS OF OPERATIONS
                 (In thousands except per share data)
                              (Unaudited)

                                                Three Months Ended
                                                March 31,  March 31,
                                                 2001       2000

Revenue                                        $ 5,422    $ 3,629
Operating expenses:
     Network costs                               1,421        603
     Sales and marketing                         5,264      3,559
     Client services                             2,059      1,527
     Development and engineering                 3,234      1,568
     General and administrative                  2,222      1,176
     Restructuring charges                         312          -
     Equity related compensation                   773        272
     Intangible amortization and
      charge for impairment of assets          116,491      5,349
          Total operating expenses             131,776     14,054
          Operating loss                      (126,354)   (10,425)
Interest income, net                             2,227      1,081
Net loss                                    $ (124,127)  $ (9,344)
Basic and diluted net loss per share           $ (1.94)   $ (0.17)
Shares used in computing basic and
     diluted net loss per share                 64,035     53,455

Supplemental Data:
     Net loss                               $ (124,127)  $ (9,344)
     Restructuring charges                         312          -
     Equity related compensation                   773        272
     Intangible amortization and charge
      for impairment of assets                 116,491      5,349
     Supplemental net loss                    $ (6,551)  $ (3,723)
     Supplemental net loss per share           $ (0.10)   $ (0.07)
     Shares used in computing supplemental
       net loss per share                       64,035     53,455



                             BE FREE, INC.
                      CONSOLIDATED BALANCE SHEETS
                            (In thousands)
                              (Unaudited)


                                               March 31,  December 31,
                                                 2001         2000
                                ASSETS

Current assets:
  Cash, cash equivalents and marketable
   securities                                  $ 147,771    $ 149,860
 Accounts receivable, net of allowances            3,302        3,903
 Prepaid expenses and other current assets         4,547        4,815
  Total current assets                           155,620      158,578
Marketable securities                                  -        4,021
Property and equipment, net                       16,789       17,443
Intangible assets, net                             4,863      119,217
Other assets                                       1,077        1,116
  Total assets                                 $ 178,349    $ 300,375


                 LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
 Accounts payable and accrued expenses           $ 7,886      $ 6,794
 Deferred revenue                                  1,956        1,250
 Current portion of long term debt                 2,629        2,593
  Total current liabilities                       12,471       10,637
Long-term debt, net of current portion             2,048        2,781
  Total liabilities                               14,519       13,418
Stockholders' equity                             163,830      286,957
  Total liabilities and stockholders' equity   $ 178,349    $ 300,375

Supplemental Data:
 Cash, cash equivalents and marketable
  securities                                   $ 147,771    $ 149,860
 Marketable securities - noncurrent                    -        4,021
 Total cash, cash equivalents and
  marketable securities                        $ 147,771    $ 153,881
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 25, 2001
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