Be Free, Inc. Launches Performance-Based Affiliate Marketing Program for Eastern Mountain Sports.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--November 22, 2000 Leading Retailer of Outdoor Gear & Apparel to Cost-Effectively Extend its Brand Reach Across the Web & Drive Traffic to Its EMS Online Store through Affiliate Program Be Free, Inc. (Nasdaq: BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), the leading provider of hosted online marketing services, including affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , today announced that it has partnered with outdoor gear and apparel retailer Eastern Mountain Sports Eastern Mountain Sports (or EMS) is an outdoor apparel and equipment retailer in the U.S. Northeast. It is headquartered in Peterborough, New Hampshire. EMS sells outdoor equipment and clothing from brands like The North Face and Merrell, and also their own, . Utilizing Be Free's full-service affiliate marketing solution, EMS has developed and launched the EMSOnline.com Affiliates Program, a performance-based affiliate marketing program that will cost-effectively drive traffic to the EMS Online Store at www.emsonline.com. Through the program, EMS provides approved affiliate partners with easy-to-generate and compelling promotional links to place on their own web sites. These promotions link consumers using the affiliate sites to the EMS Online Store, where they can find and purchase top-quality outdoor gear and clothing. Companies interested in becoming EMS affiliate partners can find more information at http://www.emsonline.com. "Eastern Mountain Sports is already a well known brand in the brick and mortar See bricks and mortar. world with 79 stores in 16 states from Maine to Colorado," said Carol Rice, who heads up the e-commerce business at Eastern Mountain Sports. "By linking to the EMS Online Store, affiliate partners will be offering their users access to our top-quality outdoor gear and clothing. And the more traffic they send to our online store, the greater the financial reward for the affiliates. Everybody benefits." "Affiliate sites look to partner with the most reputable and compelling partners available," said Gordon Hoffstein, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Be Free. "Eastern Mountain Sports has been delivering quality service and fantastic products to the outdoor community since its founding in 1967. Affiliates who choose to partner with EMSOnline.com will have confidence that they are referring their visitors to a quality site and are sure to begin earning commissions right away." About Performance-based Affiliate Marketing Performance marketing allows online marketers, like Eastern Mountain Sports, to increase sales, drive traffic, generate qualified leads and extend brand reach through relationships with online selling partners--or affiliates. These performance partners provide meaningful context for a marketer's link and allow the marketer to target consumers with particular interests, knowledge and spending habits, while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budgets. Be Free offers a truly customer-focused approach to performance-based affiliate marketing, offering an entire suite of affiliate marketing services, from scaleable infrastructure and tracking technology, to industry knowledge and value-added services. About Eastern Mountain Sports Eastern Mountain Sports (EMS) is one of the nation's leading outdoor specialty retailers, offering everything from camping, hiking, climbing, and backpacking backpacking Sport of hiking while carrying clothing, food, and camping equipment in a pack on the back. In the early 20th century backpacking was primarily a means of getting to wilderness areas inaccessible by car or by day hike. gear to comfortable, functional outdoor clothing. The first EMS store was opened in 1967 in Wellesley, Massachusetts Wellesley is a town in Norfolk County, Massachusetts, United States. The population was 26,613 at the 2000 census. It is best known as the home of Wellesley College and Babson College. by two men who were unable to find the climbing equipment A wide range of equipment is used during rock climbing. The most popular types of climbing equipment are briefly described in this article. The article on protecting a climb describes equipment commonly used to protect a climber against the consequences of a fall. they needed from existing stores. Today, there are 79 stores in 16 states from Maine to Colorado that feature the EMS brand of gear and clothing, and other national best sellers including Columbia, The North Face, Kelty and Merrell. In November 1998, EMS launched their website featuring quality outdoor products and a customer service support staff that brings the same level of product knowledge and expertise to website buyers that retail stores customers have experienced for over 30 years from EMS. About Be Free, Inc. (Nasdaq: BFRE) Be Free helps companies cost-effectively market online. With Be Free's scaleable technology and services, its customers can reach more people with the right offers across multiple marketing channels. Be Free's marketing services are offered as hosted services, allowing online businesses to execute and manage performance-based affiliate marketing channels and serve personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. recommendations on their sites, without placing time-intensive and expensive demands on internal resources. For more information about Be Free, its BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (sm) affiliate marketing service or its BSELECT(sm) personalized product and content recommendation service, visit http://www.befree.com. All names are trademarks or registered trademarks of their respective owners. Statements in this news release about Be Free, Inc. may be considered forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion