Be Free, Inc. Launches B-INTOUCH; B-INTOUCH E-nables Anyone with an E-mail Account to Earn Commissions.MARLBOROUGH, Mass.--(BUSINESS WIRE)--August 30, 1999-- Be Free, Inc., a leading provider of performance marketing sales channel technology, services and knowledge, today announced its B-INTOUCH(SM) e-mail performance marketing service. This new offering expands affiliate e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. capabilities to anyone with an e-mail address See Internet address. e-mail address - electronic mail address . B-INTOUCH gives merchants an opportunity to commerce-enable Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f who don't have their own web sites. It is the marriage of the most widely used Internet application--e-mail--with commerce, creating the e-mail version of an affiliate called an "e-marketer." "barnesandnoble.com has been using Be Free's B-INTOUCH technology since the launch of our MybnLink program in July of this year," said Carl Rosendorf, senior vice-president of barnesandnoble.com. "Be Free's technology has expanded our market to anyone with an e-mail address. They recommend books to their friends and family while generating commissions at the same time." "B-INTOUCH gives Be Free's merchants an entirely new performance marketing vehicle," said Ellen Brezniak, vice president, product marketing for Be Free, Inc. "B-INTOUCH is an extension of Be Free's technology offerings beyond affiliate sales channels." Simple Registration Be Free's B-INTOUCH service allows merchants to recruit anyone with an e-mail address as an e-marketer, enabling them to earn money by selling products through a text link placed in their e-mail message. Creating links and accessing reports is easy for e-marketers. After registering with the merchants of their choice, e-marketers have access to hyperlinks that can be pasted paste 1 n. 1. A soft, smooth, thick mixture or material, as: a. A smooth viscous mixture, as of flour and water or of starch and water, that is used as an adhesive for joining light materials, such as paper and cloth. into their e-mail through Reporting.net, a web site that also makes it easy for e-marketers to track their sales and commissions and communicate with merchants. When their family, friends or colleagues click on the links, they will be taken to either a specific section or the home page of the merchant's online store, presenting them with purchase opportunities. B-INTOUCH offers merchants much of the same functionality that they have with BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (SM) (Be Free Affiliate Serving Technology), including personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. messaging for e-marketers when they access their sales and commissions reports on Reporting.net and the ability to e-mail e-marketers based on specific criteria, such as sales performance and clickthroughs. Merchants manage their B-INTOUCH e-marketing channels separately from their BFAST affiliate sales channels. No Spam Be Free has a no-tolerance policy on spamming See spam. spamming - spam . Be Free recommends that merchant agreements contain anti-spam clauses and that misuse of e-mail result in prompt removal from the program, with the offending of·fend v. of·fend·ed, of·fend·ing, of·fends v.tr. 1. To cause displeasure, anger, resentment, or wounded feelings in. 2. marketer forfeiting Forfeiting Method of financing international trade of capital goods. all commissions generated using B-INTOUCH. Be Free's B-INTOUCH service will be available in early September for all online merchants. About Be Free, Inc. Be Free, Inc. is a leading provider of performance marketing sales channel technology, services and knowledge. Be Free helps merchants build and manage merchant-branded online sales channels, e-nabling(SM) e-retailers to capture revenue by selling products in context on locations throughout the Web. Be Free's clients have more than one million affiliates in their sales channels and include some of the Internet's leading merchants such as barnesandnoble.com (bn.com) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BNBN), Travelocity.com, Electronic Newsstand, Reel.com (NASDAQ:HLYW) and Network Solutions (NASDAQ:NSOL). Affiliates can enroll in affiliate programs using Be Free's technology with FastApp(SM), located at: http://www.reporting.net/networks/affiliates/bf_fast_app. The company's product offerings include the BFAST(SM) affiliate serving technology and the BFIT BFIT Benjamin Franklin Institute of Technology (Boston, Massachusetts) BFIT Before Federal Income Tax BFIT Battle Force Inport Training BFIT Battle Force Interoperability Testing BFIT Battle Force Inport Trainer (SM) targeted advertising delivery system. Founded in 1996, Be Free has offices in Marlborough, MA and Pittsburgh, PA. For more information, visit Be Free's web site at http://www.befree.com. All companies, product names, servicemarks are trademarks of their respective owners. |
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