Be Free, Inc. Launches Advanced Marketing Pack With Dynamic Linking Tools Along With Enhancements to BFAST Affiliate Marketing Infrastructure.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--October. 23, 2000 Merchants & Content Sites Using the Advanced Marketing Pack Can Serve Dynamic Promotions & Content in Real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. Across their Entire Affiliate Channel Be Free, Inc. (Nasdaq:BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), the leading provider of hosted online marketing services, including affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , today announced the launch of the Advanced Marketing Pack along with an enhanced version of its BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (sm) affiliate marketing infrastructure. The BFAST Advanced Marketing Pack combines Be Free's two most popular merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. tools, Auto-Merchandiser(sm) and Creative Optimizer Hardware or software that improves performance. See defragment and disk management. -- with Dynamic Links, a new capability to serve dynamic promotions or content on affiliate sites. This powerful combination of merchandising tools allows Be Free merchants to create and update dynamic storefronts, search boxes and content across all of its affiliate partner sites -- easily and in real time. With this new Dynamic Links feature, Be Free's customers can feed up-to-the-minute information such as current pricing, auction promotions, news headlines, special promotions or other fast-breaking material to their affiliate sites dynamically in real-time. They can be more opportunistic opportunistic /op·por·tu·nis·tic/ (op?er-tldbomacn-is´tik) 1. denoting a microorganism which does not ordinarily cause disease but becomes pathogenic under certain circumstances. 2. , timely and, therefore, more effective marketers. "No one in the affiliate marketing space has developed a tool with the endless possibilities that the Dynamic Links feature provides affiliate marketers," said Tom Gerace Thomas A. Gerace (born December 21, 1970 in Pittsburgh, Pennsylvania) is the founder and CEO of the social networking site Gather.com, where members share user-generated content online and earn a portion of the company’s advertising revenue. Gather. , founder and chief marketing officer at Be Free, Inc. "With Dynamic Links our customers can create and update more visually interesting, more impactful promotions quickly and easily. Merchants and content sites alike benefit from the extreme flexibility Dynamic Links offers. They can even tailor content for specific groups of affiliates and enable rich media promotions through their channel." The Advanced Marketing Pack ensures that merchants and content sites serve eye-catching promotions in real-time. Commerce sites can use this tool to help manage inventory, push promotions and specials, execute dynamic pricing changes, special promotions and auctions and schedule and target promotions better. Content sites are able to syndicate Syndicate organized crime unit throughout major cities of the United States. [Am. Hist.: NCE, 2018] See : Gangsterism headlines, push timely data out to affiliate sites such as stock quotes or sports scores, serve updateable search boxes and drop down promotions and optimize optimize - optimisation best performing creatives. Be Free has developed a flexible and scaleable architecture for serving promotions and content on affiliate sites. Merchants and content providers can modify and maintain their sites without worry that these changes will invalidate in·val·i·date tr.v. in·val·i·dat·ed, in·val·i·dat·ing, in·val·i·dates To make invalid; nullify. in·val any affiliate links. This capability affects all affiliate promotions and links served through Be Free's systems, including those served through Dynamic Links. "Anyone with an online presence that wants to reach consumers with compelling promotions and content will consider the Advanced Marketing Pack an effective, essential marketing tool," continued Gerace. "All told, the Advanced Marketing Pack will save them time, money and effort. And our customers will see better results." About BFAST Version 6.50 Be Free's full-service performance marketing solution is used to support a merchant's or content site's uniquely-branded affiliate sales channel. Enhancements include tools to enable more effective and timely promotions on affiliate sites, as well as significant improvements to both the Reporting.net affiliate reporting interface and Be Free's FastApp(sm) multi-merchant affiliate application. The upgrade also offers more effective ways for merchants to communicate with and motivate affiliates with a new targeted HTML e-mail An e-mail message formatted as a Web page (HTML document). Like a Web page, it can include different fonts and graphics, which regular text e-mail does not support. It enables the publishing of fancy newsletters and reports as well as elaborate advertising, all of which is sent as an function, and provides merchants with additional graphical reports and better analysis tools for managing and monitoring their affiliate program. International Reporting.net Be Free's affiliate reporting interface, Reporting.net, now offers new languages and features within its public areas (e.g. the log-on page, update user account area, etc.). These enhancements allow affiliates in Be Free powered affiliate programs to strategically position their programs within the global marketplace. Affiliates speaking languages other than English LOTE or Languages Other Than English is the name given to language subjects at Australian schools. LOTEs have often historically been related to the policy of multiculturalism, and tend to reflect the predominant non-English languages spoken in a school's local area, the will be able to access Reporting.net in their native language. The merchant-branded area will not be affected by this upgrade, and will continue to carry the chosen language and unique messaging, look and feel the merchant has created. Specific Reporting.net enhancements include: -- Multi-lingual Reporting.net--Affiliates will be able to choose the language they prefer to use when managing their affiliate programs with a simple click of a mouse, including English, French, Spanish, German, Dutch, Italian and Swedish. -- Redesigned FastApp--This recruitment vehicle will be available in the same languages as Reporting.net, providing native-language access to potential affiliates worldwide. -- Mix-and-match language and currency--Currency and language no longer need to match. For example, a Spanish-language web site in the U.S. can pay its affiliates in U.S. dollars, even if the merchant-branded Reporting.net has been implemented in Spanish. "The addition of seven new languages to Be Free's Reporting.net interface continues Be Free's international expansion momentum," said Peter Price, vice president of Strategic Development at Be Free, Inc. "We have already launched a handful of affiliate marketing programs in Europe--spanning a diverse country and language base. With those customers and these new global offerings within our U.S. program, Be Free is bringing an international approach to performance marketing." About Be Free, Inc. (Nasdaq: BFRE) As a leading provider of hosted online marketing services, including affiliate marketing and personalization, Be Free helps companies successfully market online. By simply plugging into Be Free's marketing infrastructure, services and knowledge, online businesses can reach more people with the right offers across multiple channels. For more information about Be Free, its BFAST(sm) affiliate marketing service or its BSELECT(sm) personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. product and content recommendation service, visit http://www.befree.com. Statements in this news release about Be Free, Inc. may be considered forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000. |
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