Be Free, Inc. Launches "University Be Free": Class is Now in Session for Customers Wishing to be Taught About All Things Be Free.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--March 7, 2000 Educational Web Destination Helps Be Free Customers Optimize Performance Marketing Channels & Expand Professional Expertise Be Free, Inc. (Nasdaq: BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), a leader in performance marketing, today announced the launch of University Be Free (UBF UBF Uterine blood flow ). UBF is a new training and education destination at www.betaught.com dedicated to continuous learning for Be Free's performance marketing customers -- helping them improve their affiliate marketing channels and familiarize themselves with Be Free's technology and services. Customers can browse, register for and attend online training sessions, replay previous web cast sessions and benefit from educational presentations and materials focusing on product applications and usage. UBF is administered by Be Free's Educational Services group at no additional cost to Be Free's more than 250 customers. "Setting up a performance marketing program and recruiting affiliate partners is only half the battle," said Gordon Hoffstein, Dean of Students and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Be Free, Inc. "It is clearly in our best interest to offer a full-service performance marketing solution that includes training and education for the managers and executives running each Be Free enabled program. As our customers continue to grow their programs, University Be Free will provide a convenient and comprehensive resource for maximizing that program growth to increase effectiveness and success through continuous learning and professional knowledge." Real-World and Virtual Training Come Together University Be Free is an extension of the company's real-world educational services. Be Free's classroom sessions, held in its Marlborough, Mass. and Santa Clara, Calif. offices, will now be supplemented by access to live, interactive web-based training sessions at UBF. During these sessions, participating customers will be able to interact in real-time with the Be Free instructors, as well as with other participants. UBF virtual training includes these live online tutorials, as well as previously recorded interactive web casts. At UBF customers will find a complete schedule of sessions, detailed course descriptions and easy online registration. In addition, evaluation forms are available online for each course, so that UBF can continually improve its programs and classes to best meet the needs of its customers. University Be Free can be accessed directly by Be Free customers at http://www.betaught.com or through the Education page on Be Free's customer extranet -- Customer Connection at http://customer.befree.com. About Be Free, Inc. Be Free, Inc. (Nasdaq: BFRE) is the leader of performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange : IBM), America Online, Inc. (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, Travelocity, Reel.com (Nasdaq: HLYW), C|Net (Nasdaq: CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), PC Connection (Nasdaq: PCCC PCCC Passaic County Community College (Paterson, NJ) PCCC Platform Communication on Climate Change (The Netherlands) PCCC Porsche Ceramic Composite Clutch ), Lycos (Nasdaq: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), About.com (Nasdaq: BOUT) and Yahoo!(R) GeoCities (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Collectively, Be Free's customers have more than 3.4 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Campbell, CA, Austin, TX and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY. For more information, visit http://www.befree.com. Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999. |
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