Be Free, Inc. Announces beSmart Methodology; Industry's First Marketing Analysis Program Allows Online Retailers to Maximize Affiliate Sales Channel Results.MARLBOROUGH, Mass.--(BUSINESS WIRE)--April 14, 1999-- Be Free, Inc., the leading provider of affiliate sales channel technology, services and knowledge, today announced that it has added the beSmart(SM) methodology to its client offerings. beSmart is the first marketing methodology of its kind to help online retailers analyze data from their affiliate sales channels, evaluate how well their affiliate programs are doing and set goals for future performance. beSmart complements BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (TM) (Be Free Affiliate Serving Technology) and BFIT BFIT Benjamin Franklin Institute of Technology (Boston, Massachusetts) BFIT Before Federal Income Tax BFIT Battle Force Inport Training BFIT Battle Force Interoperability Testing BFIT Battle Force Inport Trainer (TM) (Be Free Intelligent Targeting), tools offered by Be Free to help retailers build, maintain and master affiliate sales channel strategies for maximum return on investment. The beSmart methodology employs a classic direct marketing approach towards maximizing affiliate program performance. It provides recommendations for online retailers to improve their reach, effectiveness and results of their affiliate programs. "Affiliate programs are rapidly gaining acceptance as an effective online marketing solution," said Ellen Brezniak, vice president of product marketing for Be Free. "Most online retailers have the pertinent data on their affiliates, but no way to evaluate that data in terms of performance. beSmart provides a framework for online retailers to analyze and evaluate information against comparative metrics that will allow them to maximize the results of their affiliate sales channels." "Our affiliate program has been successful, but we are always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to make it perform even better," said Michael Feldman
Michael Feldman (born 1949) is the host of Michael Feldman's Whad'Ya Know?, a radio program distributed by Public Radio International. His announcer, Jim Packard, refers to him as "The Sage of Wisconsin. , director of partner marketing at Fogdog fog·dog n. A bright or clear spot that appears in breaking fog. [From the fact that it accompanies fog as a dog accompanies its owner.] Sports, one of Be Free's first clients to employ beSmart. "beSmart will allow us to see in detail what we are doing well and where we can improve, and to completely optimize our affiliate relationships." About Be Free, Inc. Be Free, Inc. is the leading provider of online affiliate sales channel technology, services and knowledge. Be Free's branded affiliate sales channel model helps online retailers capture revenue by selling products in context on affiliate web sites. With more than 450,000 affiliates in their sales channels, Be Free's clients include the Internet's leading merchants such as barnesandnoble.com (NYSE NYSE See: New York Stock Exchange :BKS BKS Barracks BKS Best Kept Secret (gaming) BKS Bildung, Kultur Und Sport (German) BKS Brookside (city) BKS Bergen Kirurgiske Sykehus (Bergen, Norway) ), American Greetings (NYSE:AM), Electronic Newsstand, Reel.com (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :HLYW) and Network Solutions (NASDAQ:NSOL). Affiliates can enroll in affiliate programs using Be Free's technology with FastApp(TM), located at: http://www.reporting.net/networks/affiliates/bf_fast_app. The company's product offerings include the BFAST affiliate sales channel technology and the BFIT targeted advertising delivery system. Founded in 1996, Be Free has offices in Marlborough, Mass. and Pittsburgh, Pa. For more information, visit Be Free's web site at http://www.befree.com. All companies and product names are trademarks of their respective owners. |
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