Be Free, Inc. Announces Performance Marketing Partnership With E*TRADE.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--September 21, 2000 Enabled By Be Free's Powerful Performance Marketing Infrastructure, Technology & Services, E*TRADE Launches Affiliate Sales Channel Be Free, Inc. (Nasdaq: BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), the leader in performance marketing, today announced that it has signed an agreement with E*TRADE Group, Inc.(R) (Nasdaq: EGRP EGRP E*Trade Group, Inc. (stock abbreviation, AMEX) ), the leading global online brokerage (Lafferty, 9/00) enabling E*TRADE to develop and launch a performance-based partner marketing program powered by Be Free's full-service performance marketing solution. Through the program, E*TRADE provides partners with promotions linking to many different product and content areas of the E*TRADE site, including its Stocks & Options Center, Mutual Funds Center, Knowledge Center and the E*TRADE Game. Via these links, partners will provide customers with access to E*TRADE's range of investing resources and information. "By launching a partner program powered by Be Free, E*TRADE is extending its reach globally, providing both our brokerage and banking customers with more convenient access to E*TRADE's products and services across the Web," said Michael Sievert sie·vert n. Abbr. Sv A unit of ionizing radiation absorbed dose equivalent in the International System of Units, obtained as a product of the absorbed dose measure in grays and a dimensionless factor, stipulated by the International , chief sales and marketing officer, E*TRADE Group, Inc. "Partners that participate in this E*TRADE program will now be able to offer their users access to E*TRADE's leading blue-chip services, brand and content." "E*TRADE has been rated the number one online global investing site by the Lafferty Information & Research Group, consistent with Be Free's mission of partnering with category leading businesses," said Gordon Hoffstein, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Be Free, Inc. "The online investing industry is swelling day-by-day, and E*TRADE will be able to capitalize on this increasing interest by reaching out to potential new customers right on the very content and community sites they visit daily through this performance marketing program." About Performance Marketing Performance marketing allows online marketers to increase sales, drive traffic, generate qualified leads and extend brand reach through relationships with online selling partners - or affiliates. These performance partners provide meaningful context for a marketer's link and allow the marketer to target consumers with particular interests, knowledge and spending habits, while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budgets. Be Free offers a truly customer-focused approach to performance marketing, offering an entire suite of performance marketing services, from scaleable infrastructure and tracking technology, to industry knowledge and value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. services. About E*TRADE E*TRADE is a global leader in online personal financial services, offering value-added investing, banking and research features, premium customer service and a redundant, proprietary Stateless Refers to software that does not keep track of configuration settings, transaction information or any other data for the next session. When a program "does not maintain state" (is stateless) or when the infrastructure of a system prevents a program from maintaining state, it cannot take Architecture(SM) infrastructure. In addition to the U.S., E*TRADE presently serves customers in Norway, Denmark, Korea, Japan, the U.K., Sweden, France, Australia, New Zealand and Canada through branded web sites. E*TRADE Securities Inc. (Member NASD/SIPC), and its parent company, E*TRADE Group, Inc. have offices in Northern California and in other major business centers in the U.S. and worldwide. E*TRADE is a registered trademark of E*TRADE Securities, Inc. System response and account access times may vary due to market conditions, system performance and other factors. About Be Free, Inc. Be Free, Inc. (Nasdaq: BFRE) is the leader in performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange : IBM), America Online, Inc. (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, C|Net (Nasdaq: CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC PCCC Passaic County Community College (Paterson, NJ) PCCC Platform Communication on Climate Change (The Netherlands) PCCC Porsche Ceramic Composite Clutch ), Lycos (Nasdaq: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.fastapp.befree.com. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York, NY and Windsor, UK. For more information, visit http://www.befree.com. Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and March 29, 2000. |
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