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Be Free, Inc. Adds Nine New Online Clients, Dramatic Growth of Company Continues; Total Merchant Affiliate Count Now at One Million.


MARLBOROUGH, Mass.--(BUSINESS WIRE)--June 16, 1999--

Be Free, Inc., the leading provider of affiliate sales channel technology, services and knowledge, today announced that nine new online merchants -- in diverse industries ranging from telecommunications to specialty gourmet foods -- have chosen Be Free as their exclusive affiliate program provider. In addition, Be Free announced that its merchant clients collectively now have one million affiliates, reflecting the dramatic growth and success of the merchant-branded affiliate sales channel model on the Internet today.

The new merchant customers are: BeautyBuys(tm), an online health and beauty care store; Bizfon, an e-commerce supplier of phone systems for small businesses; Concept Kitchen, the leading provider of innovative software and accessories for handheld computing; GetSmart, an online marketplace for consumer and business borrowing; Giftpoint.com, an Internet gift certificate store; Global Sports Connection (Betmaker.com), a sports betting Sports betting is the general activity of predicting sports results by making a wager on the outcome of a sporting event. Perhaps more so than other forms of gambling, the legality and general acceptance of sports betting varies from nation to nation.  web site; Jardine Foods, a specialty gourmet foods provider; Livephonecard.com, a telecommunications company See telecom company.  that offers users discount pre-paid phone cards over the Internet; and Surfari.com, a virtual retail mall for Internet shoppers. Through these relationships, Be Free will serve as the exclusive affiliate program provider, enabling these merchants to sell their products in context on thousands of affiliate web sites.

Using the Be Free solution, these merchants can establish online storefronts A store on the Internet that offers items for sale and is capable of handling the financial transaction online. See cybermall and digital money.  on their affiliates' web sites, giving them an entirely new sales channel to market their goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . With beSMART(sm), Be Free's ongoing knowledge initiative that provides clients with timely market intelligence on affiliate sales channels, merchants can continually improve the performance of their sales channels.

"Be Free is delighted to be selected by these merchants as their affiliate program provider of choice," says Gordon Hoffstein, president and chief executive officer of Be Free, Inc. "We are experiencing dramatic growth because online merchants in many vertical markets are realizing the value proposition that a branded affiliate program can provide."

About Be Free, Inc.

Be Free, Inc. is the leading provider of online affiliate sales channel technology, services and knowledge. Be Free is the industry's pioneer of the merchant-branded affiliate sales channel, enabling online retailers to capture revenue by selling products in context on affiliate web sites. With more than one million affiliates in their sales channels, Be Free's clients include the Internet's leading merchants such as barnesandnoble.com (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:BNBN), American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic  (NYSE NYSE

See: New York Stock Exchange
:AM), Electronic Newsstand, Reel.com (NASDAQ:HLYW) and Network Solutions (NASDAQ:NSOL). Affiliates can enroll in affiliate programs using Be Free's technology with FastApp(sm), located at: http://www.reporting.net/networks/affiliates/bf_fast_app. The company's product offerings include the BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (sm) affiliate sales channel technology and the BFIT BFIT Benjamin Franklin Institute of Technology (Boston, Massachusetts)
BFIT Before Federal Income Tax
BFIT Battle Force Inport Training
BFIT Battle Force Interoperability Testing
BFIT Battle Force Inport Trainer
(sm) targeted advertising delivery system. Founded in 1996, Be Free has offices in Marlborough, MA and Pittsburgh, PA. For more information, visit Be Free's web site at http://www.befree.com.

All companies and product names are trademarks of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 17, 1999
Words:481
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