Be Free, Inc. & Time Inc. Enter Into Performance Marketing Partnership; Time Inc. Publishing Properties to Develop Affiliate Marketing Programs Enabled By Be Free, Inc.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--July 12, 2000 Be Free, Inc. (Nasdaq:BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), the leader in performance marketing, today announced that it has signed an umbrella agreement with Time Inc., the publishing division of Time Warner, Inc. (NYSE NYSE See: New York Stock Exchange :TWX (TeletypeWriter eXchange Service) A U.S. and Canadian dial-up communications service that became part of Telex. In 1971, the Bell System sold TWX to Western Union. TWX transmitted 5-bit Murray code or 7-bit ASCII code at up to 150 bps. See Telex. ). Time Inc. is the foremost creator of publishing and information brands, including many of America's most successful magazines, best-selling books, popular book clubs and informative web sites. This agreement allows Time Inc.'s various publishing properties, such as its consumer magazines to develop performance based affiliate-marketing programs in partnership with Be Free. Time Inc.'s affiliate program will initially focus on the magazine division. The first phase of Time Inc.'s affiliate programs launched today and include eight popular magazine titles. Following is a listing of the titles, as well as links to more information on becoming an affiliate of each program: Fortune http://affiliate.timeincmags.com/affiliate/fortune/homepage/index.html Money http://affiliate.timeincmags.com/affiliate/money/homepage/index.html Mutual Funds http://affiliate.timeincmags.com/affiliate/mf/homepage/index.html People http://affiliate.timeincmags.com/affiliate/people/homepage/index.html People En Espanol http://affiliate.timeincmags.com/affiliate/pespanol/homepage/ index.html Real Simple http://affiliate.timeincmags.com/affiliate/realsimple/homepage/ index.html Time Digital http://affiliate.timeincmags.com/affiliate/tdigital/homepage/ index.html Time Magazine http://affiliate.timeincmags.com/affiliate/time/homepage/index.html "By partnering with Be Free, Time Inc. recognizes Be Free's leadership in the area of performance marketing, as well as the power of adopting affiliate sales channels for its businesses," said Gordon Hoffstein, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Be Free, Inc. "Performance marketing is the most effective means of online customer acquisition and Time Inc. and its trusted brands will surely benefit from developing affiliate sales channels in the coming year." "As a result of this agreement, Be Free will provide category leading infrastructure, tools and services to create custom-branded and flexible affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. programs - extending our brand reach across the Web and lowering our costs of customer acquisition," said John Reese, executive marketing director at Time Inc. About Time Inc. Time Inc. has a rich heritage of journalistic integrity and innovation dating back to Time magazine's founding in 1923. In its 75-plus years, Time Inc. has established itself as the foremost creator of publishing and information brands, including many of America's most successful magazines, best-selling books, popular book clubs and informative Web sites. Distinguished by its entrepreneurial inventiveness, Time Inc. was the only publishing company to have launched nine major magazines in the past decade. About Be Free, Inc. Be Free, Inc. (Nasdaq:BFRE) is the leader in performance marketing--the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE:IBM), America Online, Inc. (NYSE:AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq:BNBN), GoTo.com (Nasdaq:GOTO), Mercata, C|Net (Nasdaq:CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Garden.com (Nasdaq:GDEN), PC Connection (Nasdaq:PCCC PCCC Passaic County Community College (Paterson, NJ) PCCC Platform Communication on Climate Change (The Netherlands) PCCC Porsche Ceramic Composite Clutch ), Lycos (Nasdaq:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), About.com (Nasdaq:BOUT) and Yahoo!(R)GeoCities (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY and Windsor, UK. For more information, visit http://www.befree.com. Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000. |
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