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Be Even More Certain about Your Decisions with Dynamic Survey 3.1, Invoke Solutions' Real-Time Online Research Platform.


Business Editors/High-Tech Writers

TENAFLY, N.J.--(BUSINESS WIRE)--June 15, 2004

Easy Access to Information Immediately After the Session and

Real-Time Control Real-time control is a popular term for a certain class of digital controllers. For effective digital control, it is critical that sample time be constant. Real-time control achieves nearly constant sample time. See also
  • Control theory
 and Flexibility during the Research Session

Highlight Dynamic Survey 3.1

Invoke To activate a program, routine, function or process.  Solutions(TM), a leading innovator of online, collaborative market research solutions, today announced the release of Dynamic Survey 3.1. Dynamic Survey enables users to harness the power of the Internet to generate immediate insight to new products and concept ideas through a live interactive dialogue with 100 or more respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. . Each session combines the rich opinion and adaptive questioning of a focus group with the large sample and quantitative questioning of a survey. This latest release of Invoke's unique real-time, interactive research platform provides immediate access to session-generated information through improved reporting features and allows even greater moderator moderator - A person, or small group of people, who manages a moderated mailing list or Usenet newsgroup. Moderators are responsible for determining which email submissions are passed on to the list or newsgroup.  control over the sessions.

With Dynamic Survey 3.1, the session researcher can now make better decisions by using new reporting tools that speed the post-session analytical analytical, analytic

pertaining to or emanating from analysis.


analytical control
control of confounding by analysis of the results of a trial or test.
 process. Unlike previous iterations, Dynamic Survey 3.1 now provides an Excel summary report right after the session for immediate analysis of the study. This significantly accelerates the production of final top line reports. Dynamic Survey 3.1 also allows immediate online access to all session data on the Post-Session Dashboard (1) See Mac Dashboard.

(2) A software-based control panel for one or more applications, network devices or industrial machines. Dashboards display simulated gauges and dials that look somewhat like an automobile dashboard.
. The Dashboard is in a highly accessible and easy-to-read format, and it enables researchers to continue to view, manipulate and filter responses and analyze any material that might have been missed the first time around. Access to this material is available for up to 30 days after the original session.

Dynamic Survey 3.1 also provides much more moderator control over every detail of the session to ensure that they are getting the feedback they need in real-time to make more informed decisions faster.

"We expect the improvements in system management and the immediate access to critical information, along with the service, support and performance built into Dynamic Survey 3.1 will make it a vital asset to knowledge workers," said Corey Torrence, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Invoke Solutions. "Dynamic Survey 3.1 is a breakthrough research platform that enables researchers, product developers and brand managers to make better, more informed, more immediate decisions by leveraging the community relationships and real-time assets of the Internet. We are committed to continually and aggressively improving the Dynamic Survey platform in order to bring the power of Dynamic Survey to audiences and users everywhere in the world."

With Dynamic Survey 3.1, Invoke continues to enhance its robust capabilities in the real-time research arena. Key enhancements to Dynamic Survey 3.1 include:

-- Post-Session Dashboard: The Dynamic Survey Dashboard is now

available in a post-session environment. This allows

researchers to take a more in-depth look at data, either

immediately or up to 30 days after a session. The Dashboard

retains all the analytic an·a·lyt·ic or an·a·lyt·i·cal
adj.
1. Of or relating to analysis or analytics.

2. Expert in or using analysis, especially one who thinks in a logical manner.

3. Psychoanalytic.
 capabilities that were available in

the session offline.

-- More Robust Reporting: Additional reports are being added in

this release to further streamline the ability to get to

actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action.

An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it.
 insight. In addition to the enhanced ASCII ASCII or American Standard Code for Information Interchange, a set of codes used to represent letters, numbers, a few symbols, and control characters. Originally designed for teletype operations, it has found wide application in computers.  data

files, an Excel workbook work·book  
n.
1. A booklet containing problems and exercises that a student may work directly on the pages.

2. A manual containing operating instructions, as for an appliance or machine.

3.
 will be produced. The focus of this

workbook is to provide session table format of all data in the

project. This will be used to meet the client needs of provide

a "morning after" summary to the customer and will allow

researchers to see all the relevant project level data

immediately after the last session ends.

-- In-Session Support For Moderators: Dynamic Survey 3.1 features

increased levels of support for technical moderators with a

new suite of tools that provides accurate up-to-the-minute

information- on stimuli, question timing, respondents and

observers. These new tools allow moderators the ability to

better control and manage the flow of the session.

-- Keyword Coding can be Modified within an Actual Session: This

powerful feature was first introduced in release 3.0 and is

being enhanced in this release. With 3.1 clients can now

upload See download.

upload - /uhp'lohd/ To transfer programs or data over a digital communications link from a smaller or peripheral "client" system to a larger or central "host" one.

Opposite: download.
 their keyword codeframe directly into Dynamic Survey -

for use during the session.

Pricing and Availability

For details on Dynamic Survey 3.1 pricing and availability, please see http://www.invoke.com/solutions_survey.html.

About Invoke Solutions(TM)

Invoke Solutions, founded in 1999, is a key player in the knowledge & insight industry, driving transformation from traditional research methods to real-time, very rich, online solutions. Unlike existing marketing research technologies that are based on chat rooms, bulletin boards or asynchronous Refers to events that are not synchronized, or coordinated, in time. The following are considered asynchronous operations. The interval between transmitting A and B is not the same as between B and C. The ability to initiate a transmission at either end.  surveys, with Invoke Solutions, both qualitative and quantitative market research studies can be combined in one, online, real-time session. This enables faster, more confident decisions - especially when a lot is riding on the decision.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 15, 2004
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