Bazaarvoice and IBM to Place the Customer Voice at the Center of eCommerce Experience.Combination of Bazaarvoice Ratings and Reviews Solutions With IBM WebSphere Commerce IBM WebSphere Commerce is a next-generation e-commerce software solution. It is the single, unified platform which offers the ability to do business directly with consumers (B2C), with businesses (B2B), and indirectly through channel partners (indirect business models), or all of Enables Delivery of Customer-Centric Retailing AUSTIN, Texas -- Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that it is working with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) software to help retailers create a more interactive and customer-centric shopping experience. Bazaarvoice will work with online merchants to integrate its leading ratings and reviews solution into a new Web 2.0 store solution based on IBM's WebSphere Commerce, giving them a proven way to turn customers into advocates. Several IBM WebSphere clients are already up and running with the Bazaarvoice solution. "Word of mouth marketing is the most valuable asset available to retailers today, which is why we are seeing tremendous growth for online ratings and reviews," said Brett Hurt, Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Bazaarvoice. "Our partnership with IBM will bring this strategic functionality to even more retailers as they deliver a more relevant and rewarding shopping experience." "Succeeding in today's online retailing world requires you to put the customer at the center of your strategy," said Jim Caldwell Jim Caldwell is an American television presenter. He was the host of Tic Tac Dough from 1985 until its cancellation the following year. He later hosted Top Card for TNN, The Nashville Network, for 2 seasons. Since the early 1990s, Caldwell has hosted dozens of infomercials. , Director, WebSphere Application Infrastructure Product Management. "WebSphere Commerce provides a rich lifestyle-driven shopping experience that is enhanced by the consumer-generated content available through Bazaarvoice. We're pleased to work with Bazaarvoice in our mission to revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the customer experience." Bazaarvoice's on-demand ratings and reviews solution allows retailers to build a community of their most influential customers and use the authentic customer voice to help shoppers make more informed and rewarding purchasing decisions. Together, Bazaarvoice and IBM enable retailers to rapidly create a customer-centric shopping experience that increases customer loyalty, drives higher conversion and results in more sales. About Bazaarvoice Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. The original Outdoor World store, referred to as the "Grand Daddy" is located at the corner of Sunshine and Campbell in Springfield. , CompUSA, Overstock.com, Macy's, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious la·bo·ri·ous adj. 1. Marked by or requiring long, hard work: spent many laborious hours on the project. 2. Hard-working; industrious. process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a "Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: 100 North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. " award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com. |
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