Bazaarvoice Welcomes Canon U.S.A. as Ratings & Reviews[TM] Customer.Consumers Can Now Rate and Review Thousands of Products on www.usa.canon.com, Sharing Credible Opinions to Help Fellow Customers Make Informed Purchase Decisions AUSTIN, Texas -- Bazaarvoice, the market and technology leader in hosted social commerce applications, today announced Canon U.S.A., Inc., a leader in digital imaging, has selected Bazaarvoice with Ratings & Reviews[TM] to help shoppers share their opinions on Canon digital imaging and home office business products. Consumers can read in-depth reviews and see at a glance which items are top rated - creating a wealth of user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as that serves as a valuable resource for shoppers wanting to learn more about Canon products  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . . "Over 80% of online shoppers now read product reviews before making a purchase, and Canon is at the forefront of the social commerce revolution by allowing its customers to share their credible opinions - and then leveraging that user-generated content to influence product development, drive brand engagement, and improve customer service," said Brett Hurt, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bazaarvoice. "We're excited to be in this partnership with Canon as they build engagement between their respected global brand and the loyal customers they serve." Canon U.S.A. joins more than 350 manufacturers and retailers worldwide that have selected Bazaarvoice for its industry-leading social commerce platform. Bazaarvoice provides Canon with the full-range of technology and services they need for social commerce success, including hosted technology, complete moderation, advanced analytics, and seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. with more than 30 leading eCommerce partners. "Industry research clearly suggests that customers trust product reviews written by peers when researching a product so it was a natural progression for us to adopt the robust technology that Bazaarvoice offers," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We are happy to now offer a service to our customers that will help them make more informed choices during the purchasing process Purchasing Purchasing is the formal process of buying goods and services. The Purchasing Process can vary from one organization to another but there are some key elements that are common throughout The process usually starts with a 'Demand' or requirements ." With Ratings & Reviews, Canon consumers get immediate access to credible, authentic consumer-created content to help them during the research and purchase stage. Most buyers are eager to get detailed information on product attributes and read in-depth reviews from their peers before making a purchase. Canon will also analyze ratings and reviews content to make strategic merchandising, marketing, and customer service decisions, and will leverage customer comments in advertising materials. About Canon U.S.A., Inc. Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE NYSE See: New York Stock Exchange :CAJ CAJ Canadian Association of Journalists CAJ Christliche Arbeiterjugend (German Young Christian Workers) CAJ China Academic Journals CAJ Christian Academy in Japan CAJ Canaima, Venezuela (Airport Code) ), a top patent holder of technology, ranked third overall in the U.S. in 2008+, with global revenues of US $45 billion, is listed as number seven in the computer industry on Fortune Magazine's World's Most Admired Companies 2008 list, and is on the 2008 BusinessWeek list of "Top 100 Brands." At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei - "all people, regardless of race, religion or culture, harmoniously living and working together into the future" - Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. news feed by visiting www.usa.canon.com/RSS. About Bazaarvoice Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews[TM], Ask & Answer[TM], and Stories[TM] deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated content through complete customization, deep integration, community management, advanced analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , and syndication across the Web and to offline channels. Bazaarvoice was named to the 2007 Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: Global 100 and 2006 Red Herring Top 100 lists and received the 2006 and 2008 ClickZ Marketing Innovation of the Year awards. Bazaarvoice currently serves over 350 eCommerce leaders including Borders, Dell, Macy's, Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , Inc., Overstock.com, PETCO, P&G, QVC QVC Quality Value Convenience QVC Question Valid Command , Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, Paris, and Singapore. For more information, please visit the company's Web site at www.bazaarvoice.com, read the blog at www.bazaarblog.com, or email info@bazaarvoice.com. +Based on weekly patent counts issued by United States Patent and Trademark Office The United States Patent and Trademark Office (PTO or USPTO) is an agency in the United States Department of Commerce that provides patent protection to inventors and businesses for their inventions, and trademark registration for product and intellectual property . |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion