Bazaarvoice Receives PETCO.com Vendor of the Year Award; Hosted and Fully-Managed Reviews Translate into Success at PETCO.com.AUSTIN, Texas -- Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, has received a PETCO.com Vendor of the Year award from PETCO Animal Supplies, Inc., a leading specialty retailer of premium pet food, supplies and services. The annual Vendor of the Year awards recognize outstanding vendors in multiple categories for their contributions to PETCO's success. Bazaarvoice was honored for its innovation and teamwork (product, software, tool) Teamwork - A SASD tool from Sterling Software, formerly CADRE Technologies, which supports the Shlaer/Mellor Object-Oriented method and the Yourdon-DeMarco, Hatley-Pirbhai, Constantine and Buhr notations. in helping PETCO.com place the customer voice at the center of its brand through the addition of on-site ratings and reviews. "The addition of user-generated ratings and reviews to PETCO.com is one of the most important decisions we've made this year," said John Lazarchic, vice president of eCommerce at PETCO Animal Supplies. "Bazaarvoice has been a trusted partner from day one, delivering the technology, best practice and strategic services that we need to make ratings and reviews a success for our company and customers. We knew that ratings and reviews were an important site feature, but Bazaarvoice has helped us move beyond the basics to get real value across merchandising, marketing, and search initiatives." PETCO.com is using Bazaarvoice to support and manage its active review community at www.petco.com. Bazaarvoice provides fully managed and hosted ratings and reviews functionality, including the industry's most advanced analytics to allow PETCO.com to pinpoint product trends, community sentiment, and key influencers based on review activity. Reviews are customized to match the look and feel of the PETCO.com site, including the use of paw (tool) PAW - Physics Analysis Workbench. prints instead of stars in the rating visual, and fully integrated with PETCO.com's log-in for authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC. (2) Verifying the identity of a user logging into a network. and privacy. PETCO.com and Bazaarvoice have broken new ground by extending ratings and reviews to site search, navigation and email services See Internet e-mail service. to increase the reach and relevance of the customer voice. Key successes include: --Email: PETCO realized a 5X increase in email click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed by including relevant ratings and reviews content in the campaign promotion. --Site Navigation: Top-rated products path featuring four and five-star products in each category delivered 35% higher conversion and 40% higher average order value. --Site Search: The ability to refine site search results by customer rating led to 22% more sales per unique visitor on a same-session basis and 41% more sales per visitor on a multi-session basis. PETCO further reinforced the impact of ratings and reviews with a post-purchase survey conducted by BizRate.com. After their order, PETCO asked customers, "What online tool most influenced your purchase decision?" For the month of August, the #1 tool selected was Product Ratings & Reviews. "PETCO.com has done a superb job of enabling their most passionate and influential customers to shape the purchase decisions of many other shoppers," said Brett Hurt, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bazaarvoice. "They've quickly created an engaged community, one that has produced more than 240 glowing reviews of Greenies dog treats, and they understand the power of authentic, credible customer-to-customer communication. We're extremely honored to be recognized by PETCO.com as a trusted and valued vendor and partner." About Bazaarvoice Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully-managed customer ratings and reviews service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like CompUSA, Overstock.com, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious la·bo·ri·ous adj. 1. Marked by or requiring long, hard work: spent many laborious hours on the project. 2. Hard-working; industrious. process of community management. Bazaarvoice is a winner of the "Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: 100 North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. " award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com. About PETCO Animal Supplies, Inc. PETCO is a leading specialty retailer of premium pet food, supplies and services. PETCO's vision is to best promote, through its people, the highest level of well being for companion animals, and to support the human-animal bond. PETCO generated net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight of $2 billion in fiscal 2005. It operates more than 800 stores in 49 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , as well as a leading destination for online pet food and supplies at www.petco.com. Since its inception in 1999, The PETCO Foundation, PETCO's non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. , has raised more than $30 million in support of more than 3,700 non-profit grassroots animal welfare organizations around the nation. |
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