Bazaarvoice Partners With Four Web Analytics Leaders: Coremetrics, Omniture, WebSideStory and WebTrends.AUSTIN, Texas -- Integration With Leading Web Analytics Solutions Allows Brands to Easily Measure Impact of Customer Ratings & Reviews on All Aspects of eBusiness Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced partnerships with all four of the leading Web analytics firms: Coremetrics, Omniture, WebSideStory, and WebTrends. The partnerships allow clients to quickly and easily incorporate word of mouth metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. into overall measurements of online performance, as well as quantify Quantify - A performance analysis tool from Pure Software. and compare the strategic impact of customer ratings and reviews versus other online initiatives. Bazaarvoice is the first word of mouth marketing solution to partner and integrate with all the leading Web analytics packages. "My heritage is in Web analytics, and I founded Bazaarvoice with the goal of associating the ambiguity Ambiguity Delphic oracle ultimate authority in ancient Greece; often speaks in ambiguous terms. [Gk. Hist.: Leach, 305] Iseult’s vow pledge to husband has double meaning. [Arth. of word of mouth with tangible marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. ," said Brett Hurt, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bazaarvoice. "By establishing relationships with the major Web analytics vendors, Bazaarvoice has made it much faster and easier for our clients to bridge the strategic gap between the customer voice and solid business metrics and performance." Bazaarvoice's partnership with each of the top four Web analytics solutions means mutual clients can track and assess authentic customer conversations through familiar tools and reporting structures without additional training or effort. Clients gain additional insight into the impact of customer ratings and reviews on purchasing behavior and can translate this insight into financial performance. Key benefits of this insight include: --Conversion & Average Order Value: Brands can import customer ratings and review data into Web analytics platforms to correlate web behavior and financial performance with word of mouth. Early clients, for example, have used Web analytics tools to measure 35% higher conversion and 40% higher order value for 'Top Rated Products' navigation path. --Search Engine Optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. : Measurement of site traffic and revenue impact from Bazaarvoice Review Landing Pages help brands improve search engine management and strategy. --Customer Segmentation: Brands can now segment their most influential customers and measure their behavior to improve marketing and merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. . --Product Management: Clients can analyze, segment and then correlate the customer voice to product volume, returns, and customer satisfaction to quickly resolve critical supply and merchandising questions. --Review Community: Brands can measure aspects of the rating and review submission process to build a stronger review community. "Word of mouth is becoming increasingly critical to business performance," said Bryan Eisenberg, chairman and Chief Persuasion PERSUASION. The act of influencing by expostulation or request. While the persuasion is confined within those limits which leave the mind free, it may be used to induce another to make his will, or even to make it in his own favor; but if such persuasion should so far operate on the mind Officer at Future Now, Inc. and chairman of the Web Analytics Association. "These Bazaarvoice partnerships point the way towards a new type of web measurement that takes the customer voice into consideration. Marketing execs can now quantify customer-to-customer conversations into results that can be understood by the CEO and the Board." About Bazaarvoice Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication See syndication format. to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like CompUSA, Golfsmith, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious la·bo·ri·ous adj. 1. Marked by or requiring long, hard work: spent many laborious hours on the project. 2. Hard-working; industrious. process of community management. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com. |
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