Bazaarvoice Names Michael Osborne Vice President of Sales; Experienced Web Analytics Executive Brings Proven Success in Serving World's Largest Multichannel Retailers.

AUSTIN, Texas -- Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that Michael Osborne has joined the company as vice president of sales. Osborne will be responsible for driving Bazaarvoice's sales efforts, with a focus on Bazaarvoice's continued leadership among Top 100 retailers.

"Bazaarvoice is growing at a tremendous rate as companies embrace ratings and reviews to engage customers and build a loyal community of influencers," said Brett Hurt, founder and CEO of Bazaarvoice. "Michael is unparalleled at meeting the complex needs of multichannel retailers, and he brings the vision, dedication, and expertise necessary to propel Bazaarvoice into its next phase of industry leadership."

Osborne joins Bazaarvoice from Coremetrics, the leading provider of on-demand Web analytics and precision marketing solutions. As director of client services at Coremetrics, Osborne built executive relationships with the world's largest multichannel retailers and many high-profile travel services, business-to-business, and financial services organizations. Prior to Coremetrics, Osborne held sales and engineering positions at Intel, Microsoft, and Trilogy.

"The bottom line is simple: ratings and reviews are a must-have for building your business," said Osborne. "Bazaarvoice allows companies to quickly and strategically launch a measurable word of mouth marketing program and analyze the customer voice to drive business change. This is a revolutionary value proposition for anyone who does business online, and I'm pleased to play a part in this tectonic marketing shift."

About Bazaarvoice

Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like CompUSA, Overstock.com, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice is a winner of the "Red Herring 100 North America" award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email [e-mail].