Bazaarvoice Named Marketing Innovation of the Year Finalist in 2006 ClickZ Marketing Excellence Awards.Bazaarvoice Word of Mouth Marketing Solution Connects Consumers to Online Brands, Manufacturers, and Each Other AUSTIN, Texas -- Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, has been selected as a Marketing Innovation of the Year finalist in the 2006 ClickZ Marketing Excellence Awards. The awards recognize ClickZ readers' choices for achievement and innovation in online marketing technology, solutions, and execution. Launched in February 2006, Bazaarvoice's flagship ratings and reviews solution places the authentic customer voice at the center of the eCommerce experience to help shoppers make more informed and rewarding purchase decisions. Bazaarvoice also offers a comprehensive set of analytics tools and syndication services to help online brands effectively use the power of customer-generated content to increase sales, attract new customers, and improve customer satisfaction and loyalty. "The past year has been defined by the tectonic tectonic /tec·ton·ic/ (tek-ton´ik) pertaining to construction. shift in power from traditional marketers to consumers online," said Brett Hurt, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bazaarvoice. "Bazaarvoice offers a far-reaching vision, strong technology, and deep expertise in eCommerce requirements for companies that want to start including their customers' voice in the brand experience. This has been an amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. year for our company and clients, and we are very honored to be recognized for this success by ClickZ." The Bazaarvoice customer ratings and review service is the first hosted and fully managed solution that combines outsourced technology, community management services, analytics, and syndication. Bazaarvoice also provides email and site navigation integration, as well as the FeedVoice RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. , SearchVoice search engine placement, SyndicateVoice word of mouth advertising, and Photo Reviews. All these features allow clients to extend the business impact of customer reviews through better merchandising, email campaigns, search engine placement, customer acquisition, and customer loyalty initiatives: * Bass Pro Shops' new "Top Rated Products" page, which features products rated most highly by customers in departments like hunting and fishing, had a 59% higher conversion rate than the site average and spent 16% more per order than other browsers of products. * PETCO realized a 5X increase in email click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed by including relevant ratings and reviews content in the campaign promotion. Further, PETCO's top-rated products path featuring four and five-star products in each category delivered 35% higher conversion and 40% higher average order value than their traditional shopping paths. * CompUSA.com site visitors who came to the site after finding a customer review on AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Google, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , or Yahoo!'s natural search results had a 50 percent higher conversion rate and spent an average of 20 percent more per order than the typical CompUSA visitor. Voting for the ClickZ Marketing Excellence Awards closes at the end of business on November 8. Ballots can be cast at http://www.clickz.com/showPage.html?page=3623677. About Bazaarvoice Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. The original Outdoor World store, referred to as the "Grand Daddy" is located at the corner of Sunshine and Campbell in Springfield. , CompUSA, Macy's, Overstock.com, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious la·bo·ri·ous adj. 1. Marked by or requiring long, hard work: spent many laborious hours on the project. 2. Hard-working; industrious. process of community management. Bazaarvoice is a winner of the "Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: 100 North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. " award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com. |
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