Bazaarvoice Launches SyndicateVoice(TM) to Distribute Customer Ratings & Reviews Across the Web.AUSTIN, Texas -- Retailers Can Now Automatically Publish Their Customer Ratings and Reviews to Consumer Portals & Shopping Comparison Sites; Portals Can Syndicate Syndicate organized crime unit throughout major cities of the United States. [Am. Hist.: NCE, 2018] See : Gangsterism Their Original Review Content to Retailers Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today launched SyndicateVoice(TM), a new service that feeds customer ratings and reviews to major consumer portals and shopping comparison sites. SyndicateVoice allows retailers to extend the value of customer ratings and reviews by placing them onto sites where most people start their shopping experience. MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Pricerunner.com, and Smarter.com are the first major consumer sites in the SyndicateVoice network. "SyndicateVoice represents the next major step in the evolution of customer ratings and reviews as a key word-of-mouth marketing strategy," said Brett Hurt, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bazaarvoice. "Our clients can now leverage the voice of their customers to extend their brand and acquire new customers on search engines and shopping comparison sites. Companies who silo reviews to their product pages or a single portal outlet are missing a tremendous opportunity to build their business." SyndicateVoice also allows participating portals and shopping comparison sites to extend the reach of their brand by syndicating their original review content to retailers on the Bazaarvoice platform. Now Bazaarvoice clients can choose to receive reviews from portals and shopping comparison sites that match their product set. Bazaarvoice clients benefit from a jumpstart to review volume at launch, so they can immediately help their site visitors make a purchase decision while they build up their own customer review volume. Portals and comparison sites benefit from monetizing consumer generated content, and increase the reach and visibility of their brand. Customer Reviews On The Rise Trust in "someone like me" for advice and referrals has exploded ex·plode v. ex·plod·ed, ex·plod·ing, ex·plodes v.intr. 1. To release mechanical, chemical, or nuclear energy by the sudden production of gases in a confined space: from 20% to 68% in the last two years. (Edelman Ed·el·man , Gerald Maurice Born 1929. American biochemist. He shared a 1972 Nobel Prize for research on the chemical structure and nature of antibodies. , January 2006). According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent study by JupiterResearch, the number of online buyers who cite customer ratings and reviews as the most useful shopping site feature has more than doubled from 2005 to 2006. The study also found that ratings and reviews are nearly as valuable of a shopping resource as store websites, search engine, and in-store visits. (JupiterResearch, August 2006) SyndicateVoice SyndicateVoice allows companies to extend the visibility of their consumer-generated ratings and reviews to attract new customers, while providing portals and shopping comparison sites with content that consumers increasingly depend on. The SyndicateVoice Network(TM) is comprised of several of the largest portal and shopping comparison sites and will expand to include many more. Key features include: --Forward Syndication See syndication format. : SyndicateVoice aggregates and normalizes reviews from participating retailers into XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. that contains relevant ratings and a review excerpt ex·cerpt n. A passage or segment taken from a longer work, such as a literary or musical composition, a document, or a film. tr.v. ex·cerpt·ed, ex·cerpt·ing, ex·cerpts 1. . SyndicateVoice XML is seamlessly integrated with participating portal and shopping comparison site partners. The retailer's branding is included in each review with a live link back to the retail site. These links are tracked and measured by Bazaarvoice. Tracking is also supported through Bazaarvoice's web analytics partners. --Reverse Syndication: Bazaarvoice clients can choose to receive product ratings and reviews from the SyndicateVoice Network via integrated XML. Retailers can receive free content in exchange for including the appropriate attribution at·tri·bu·tion n. 1. The act of attributing, especially the act of establishing a particular person as the creator of a work of art. 2. and links back to the portal or shopping comparison site partner. Alternately, retailers can pay the portal or shopping comparison site partner for their review content. --Opt-in Participation: Bazaarvoice clients own 100% of all ratings and review content generated from their customers. Each client chooses whether or not to share their customers' reviews across the SyndicateVoice Network, or they can pick and choose which portals and shopping comparison site partners can receive their review feeds. SyndicateVoice is seamlessly integrated with Bazaarvoice's ratings and reviews platform to allow retailers to maximize marketing impact and conversion rates. Bazaarvoice provides the industry's most advanced analytics to allow companies to pinpoint product trends, community sentiment, and key influencers based on review activity. The Bazaarvoice solution is totally customizable and integrates with leading eCommerce tools including web analytics, site search, and email marketing services. Pricing & Availability SyndicateVoice is immediately available to all Bazaarvoice clients. The SyndicateVoice Network is open to all portal and shopping comparison site partners. Data feeds are free to portals in exchange for review links back to participating retailers. Pricing for SyndicateVoice to Bazaarvoice clients is based on a pay-for-performance fee. For information on joining the SyndicateVoice Network, please contact Lisa Roberts at 512-732-9990 x323. About Bazaarvoice Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like CompUSA, Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. The original Outdoor World store, referred to as the "Grand Daddy" is located at the corner of Sunshine and Campbell in Springfield. , Overstock.com, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious la·bo·ri·ous adj. 1. Marked by or requiring long, hard work: spent many laborious hours on the project. 2. Hard-working; industrious. process of community management. Bazaarvoice is a winner of the "Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: 100 North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. " award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com. |
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