Bazaarvoice Launches ShareThis(TM) to Bring Product Reviews to Social Networks.Customers and Shoppers at Leading eCommerce Sites Can Now Share Products, Reviews, and Reviewer Profiles with Their Friends on Facebook, Digg and del.icio.us AUSTIN, Texas -- Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today launched ShareThis[TM], a new service that allows consumers to publish product reviews on leading social networking sites A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. Facebook, Digg and del.icio.us. With a single click, consumers can now share opinions about products with a large social network of friends who can easily see the product review and then click to buy it for themselves. Retailers are able to extend their brands onto popular social networking sites and generate additional sales through true, authentic word of mouth marketing. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent study by MarketingSherpa, 86.9% of consumers said they would trust a friend's recommendation over a review by a critic. With 91% of US adults regularly or occasionally seeking advice about products and services (BIGresearch), ratings and reviews have quickly become a must-have feature for eCommerce sites. ShareThis encourages online conversations about products online by extending valuable ratings and reviews content to social networks, where more and more people are congregating con·gre·gate tr. & intr.v. con·gre·gat·ed, con·gre·gat·ing, con·gre·gates To bring or come together in a group, crowd, or assembly. See Synonyms at gather. adj. 1. Gathered; assembled. 2. to meet, converse (logic) converse - The truth of a proposition of the form A => B and its converse B => A are shown in the following truth table: A B | A => B B => A ------+---------------- f f | t t f t | t f t f | f t t t | t t , and share their lives with online friends. About ShareThis With ShareThis, retailers online extend their brand and products onto social networking sites to attract new customers and generate sales, while allowing shoppers to share opinions about products with friends and peers. ShareThis is a widget Pronounced "wih-jit," for decades, the term has been a popular word for a generic "thing" when there is no real name for it. It is often used to describe examples of made-up products along with other fictitious names; for example, "10 widgets, 5 frabbits and 2 dingits. that integrates seamlessly onto a retailer's product page within the review summary, as well as with each specific review. Consumers can click on a ShareThis icon to publish any review - their own or someone else's - to Facebook, Digg or del.icio.us. The published review includes the retailer's logo and the review itself, as well as a direct link back to the retailer's Web site. "First and foremost, shoppers turn to each other to make decisions about product purchases," said Brett Hurt, founder & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bazaarvoice. "Not only do retailers online need to enable these influential conversations, they need to find new ways to encourage them. ShareThis allows consumers to publish opinions about products on popular social networking sites like Facebook, while promoting a retailer's brand and products at the same time. Our retail clients are extremely excited about this new functionality because it gives them an immediate social networking See social networking site. social networking - social network strategy focused on driving sales and attracting new customers. ShareThis has the potential to become a new form of 'advertising'." Pricing and Availability The ShareThis service is immediately available free of charge for Bazaarvoice Ratings & Reviews[TM] customers. The service requires no additional integration or IT effort and can be up and running in a matter of days. About Bazaarvoice Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews[TM] and Ask & Answer[TM] deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , and syndication across the Web and to offline channels. Bazaarvoice was named a Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: Top 100 company in 2006 and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 140 eCommerce leaders including Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. The original Outdoor World store, referred to as the "Grand Daddy" is located at the corner of Sunshine and Campbell in Springfield. , Dell, Macy's, Overstock.com, PETCO, QVC QVC Quality Value Convenience QVC Question Valid Command , Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company's Web site at www.bazaarvoice.com or email info@bazaarvoice.com. |
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