Bazaarvoice Expands Into UK and Europe With Opening of London Office.

As Sales Director, UK Technology Industry Veteran Shareen Campbell Will Assume Primary Responsibility for Bringing Hosted On-Site Ratings and Reviews into the Global Market

AUSTIN, Texas -- Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced the opening of its first international office in London. The new office will be led by Shareen Campbell, Bazaarvoice's new Sales Director, who brings deep experience and a proven track record at introducing new interactive marketing technologies into the UK and European market. Prior to joining Bazaarvoice, Ms. Campbell led European sales efforts for rich media vendor RichFX and drove new business development for Abacus Direct Europe Ltd., then a division of DoubleClick, Inc.

"Bazaarvoice serves several global retailers who are interested in bringing word of mouth closer to their brand in several different regions of the world," said Brett Hurt, founder and CEO of Bazaarvoice. "At the same time, we are seeing a real commitment to consumer-generated content and word of mouth marketing among UK and European-based companies and partners. The opening of our new London office allows us to provide the best possible levels of service and support to these companies, while providing an exciting new venue for our continued focus on bringing the customer voice to the center of the eCommerce experience."

A recent eMarketer study reported that European eCommerce companies rang up $47.9 billion in online sales in 2006, with the average UK shopper spending more than the average United States shopper. The report also stated that 73% of UK consumers shop online. [eMarketer, Europe Retail E-Commerce, October 2006] At the same time, European marketers are highly attuned to word of mouth marketing, with 74% indicating they would use a buzz marketing campaign to heighten product recall and spread word of mouth. [CommentUK, June 2006]

"Bazaarvoice sits right at the intersection of two huge changes in European retail: the emergence of the online channel and increased adoption of word of mouth marketing," said Ms. Campbell. "This is a wonderful opportunity to help UK and European businesses achieve a new level of sales and satisfaction by tapping into their most influential online customers to help others make the right purchase decision."

Ms. Campbell brings over 12 years of experience in multi-national sales, sales management and business development to her new role at Bazaarvoice. She was most recently senior sales manager for Europe at RichFX, where she launched a brand presence and built a client base in the company's first market outside of the United States. Prior to RichFX, Ms. Campbell was head of sales and marketing at Digivate Ltd, a privately held eCommerce web development and online marketing agency serving the catalogue and retail markets in the UK. She also served as head of the E-Marketing division at market research firm Abacus Direct Europe Ltd., then a division of DoubleClick, where she developed the Privileged Buyers Club brand and concept into a unique online business. Ms. Campbell has also held sales and marketing position at ConAgra Foods, market research firm Shop'n Chek and global consumer data marketing company Consodata UK Ltd / RFM Data.

About Bazaarvoice

Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops, CompUSA, Overstock.com, Macy's, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a "Red Herring 100 North America" award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email [e-mail].