Bazaarvoice Client PETCO to Present on Word of Mouth Marketing and Its Impact at eTail 2007.

Leading Specialty Retailer Will Address the Intersection of eCommerce & Social Networking, Including Using Web 2.0 Technologies to Build an Online Community That Drives Sales

AUSTIN, Texas -- Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that Bazaarvoice client PETCO will present on their experiences with word of mouth marketing at the upcoming eTail 2007 conference. The conference, which is designed around "Putting Your Brand in Your Customers Hands", has tapped this successful multichannel retailer to share best practices around using consumer-generated ratings and reviews to bring the customer voice into the center of the eCommerce experience in order to increase sales, acquire new customers, and improve customer satisfaction and loyalty.

John Lazarchic, vice president of eCommerce at PETCO, will be featured in a panel discussion entitled Making Your Mark and Empowering Consumers While Enhancing Business: The Intersection Of E-Commerce and Social Networking, that will take place on Thursday, February 15, 2007 at 2:35 pm PST at the JW Marriott Desert Springs in Palm Desert, California. Mr. Lazarchic will also present on Implementing and Leveraging Ratings and Reviews to Drive Conversion, AOV, and Traffic at 12:30 pm the same day.

"Multichannel retailers are embracing word of mouth marketing as a highly effective marketing channel," said Brett Hurt, founder and CEO of Bazaarvoice. "PETCO is a great example of a company that understands the power of using customer-generated content to drive sales. Their experience with ratings and reviews is invaluable to other retailers who are looking to tap their most influential customers and create an active community of customers within their brand and site."

Bazaarvoice's flagship ratings and reviews solution places the authentic customer voice at the center of the eCommerce experience to help shoppers make more informed and rewarding purchase decisions. Bazaarvoice also offers the industry's most comprehensive set of community management services, analytics tools, and syndication offerings to help online brands effectively use the power of customer-generated content to increase sales, attract new customers, and improve customer satisfaction and loyalty. Bazaarvoice is the only on-site ratings and reviews solution to offer FeedVoice RSS, SearchVoice search engine placement, SyndicateVoice word of mouth advertising on major shopping portals, Photo Reviews, and Video Reviews.

About Bazaarvoice

Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops, CompUSA, Overstock.com, Macy's, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a "Red Herring 100 North America" award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email [e-mail].