Bazaarvoice Becomes an Omniture Accredited Application Partner; Immediately Available for Automated Integration via Omniture Genesis(TM).Automated Integration of Bazaarvoice and Omniture Web Analytics Allows Brands to Easily Measure Impact of Word Of Mouth on All Aspects of eBusiness AUSTIN, Texas -- Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that it has met the requirements to achieve Omniture Accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. Application Partner status. As a result, Bazaarvoice's hosted ratings and reviews solution is immediately available for automated integration via Omniture Genesis. Companies can now use a pre-configured wizard to automate integration between Bazaarvoice and Omniture's SiteCatalyst[R]. The technology was introduced yesterday at Omniture's "Plug-and-Play" Online Marketing launch event in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . The integration of Bazaarvoice and Omniture solutions allows companies to easily incorporate word of mouth metrics into overall measurements of online performance. Clients can now improve conversion rates and sales by gaining new insight into the impact of the customer voice on purchasing behavior. This insight can also be used to improve search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden efforts and social networking See social networking site. social networking - social network initiatives. About Omniture Genesis The era of Web 2.0 has changed the rules of marketing; new ways of engaging customers and enriching their experience are now critical for business success. As a result, companies are realizing they must integrate their marketing environments much more quickly and easily in order to optimize ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Omniture Genesis will help marketers by automating the integration process. Omniture Genesis enables "Plug-and-Play" online marketing-an essential capability for powering the new world of Marketing 2.0. A catalog of pre-built integrations are visually mapped by the marketer to create an integrated marketing ecosystem. Omniture Genesis includes a showcase of accredited marketing application providers which include leading companies in the following application categories: [TABLE OMITTED] "Word of mouth is most valuable when it can be measured and analyzed," said Brett Hurt, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bazaarvoice. "Companies can now analyze authentic customer conversations through familiar tools and reporting structures. This integration with Omniture is an important step in continuing to ensure our clients' success with word-of-mouth marketing initiatives." "An essential element of Marketing 2.0 is incorporating customers' online feedback in your marketing and branding strategies," said John Mellor John Mellor may refer to
SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul of Business Development at Omniture. "With the automated Bazaarvoice and Omniture integration, marketers can quantitatively gauge the customer's online voice and provide a richer online experience leading to better merchandising and increased acquisition." About Bazaarvoice Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. The original Outdoor World store, referred to as the "Grand Daddy" is located at the corner of Sunshine and Campbell in Springfield. , CompUSA, Overstock.com, Macy's, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a "Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: 100 North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. " award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com. About Omniture Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University[TM]. Omniture's customers include eBay, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com. |
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