Bazaarvoice Adds Online Video Upload for Customer Reviews.Consumers Can Now Easily Share Video Content to Show How They Use Products and Services AUSTIN, Texas -- Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today introduced a new feature that allows consumers to enhance their online reviews with video clips A short video presentation. showing how they use products and services. The new video functionality goes beyond in-store demonstrations to give consumers a clear view of product features and functionality as it relates to the actual product usage experience. For example, a new parent can share video clips showing a stroller being assembled or collapsed, or an avid golfer can show his new distance with a golf driver. "One of the most obvious disadvantages of online shopping is that consumers lack the opportunity to physically interact with a product to see if it meets their needs," said Brett Hurt, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bazaarvoice. "Bazaarvoice's photo review functionality helped make customer reviews more tactile tactile /tac·tile/ (tak´til) pertaining to touch. tac·tile adj. 1. Perceptible to the sense of touch; tangible. 2. Used for feeling. 3. and engaging. Now, with the addition of online video, Bazaarvoice is giving consumers a new, personal view into product performance in order to help them make the right purchase decision. This new functionality also gives consumers a more emotional way to connect with a brand by bringing the personal, real-world experience directly into the brand environment." "We're very excited to roll out video functionality to our engaged and passionate community of reviewers," said John Lazarchic, vice president of eCommerce at PETCO Animal Supplies. "Providing our customers with as much authentic information as possible is key to improving merchandising, decreasing product returns, and building a stronger relationship between evangelists and our brand." Online Video Imperative Online video usage is exploding. With the majority of homes now equipped with broadband Internet See broadband. connections - already over 200 million homes worldwide - viewing video over the Internet has become easy, fast, and fun. A recent AP-AOL survey show that more than half (54%) of all U.S. Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f have watched or downloaded a video-clip or full-length video feature from the Web. How It Works The new Bazaarvoice functionality allows consumers, who are increasingly accustomed to using mainstream video sites, to share and access videos referencing products in a variety of environments. Reviewers can easily leverage video content from YouTube or Google video Google Video is a free video sharing and video search engine service from Google that allows anyone to upload video clips to Google's web servers as well as make their own media available free of charge; some videos are also offered for sale through the Google Video Store. for inclusion in their text review at a Bazaarvoice client web site by including the URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. for the video within their review submission. An embedded Inserted into. See embedded system. video player plays the video below the text review for shoppers who want to access the video. In keeping with the Bazaarvoice standards for all customer-generated content, videos are reviewed and monitored by Bazaarvoice staff. Additionally, clients are given access to video reviews for marketing and merchandising analysis. "As marketers continue to harness the power of consumer-generated content in 2007, video reviews offer online businesses a new way to bring compelling, authentic content into their brand environment," said Sam Decker, vice president of marketing and products. "By placing this content at the center of the eCommerce experience, video reviews offer a significant advantage for businesses and consumers alike." About Bazaarvoice Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. The original Outdoor World store, referred to as the "Grand Daddy" is located at the corner of Sunshine and Campbell in Springfield. , CompUSA, Overstock.com, Macy's, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious la·bo·ri·ous adj. 1. Marked by or requiring long, hard work: spent many laborious hours on the project. 2. Hard-working; industrious. process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a "Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: 100 North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. " award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com. |
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