Bazaarvoice's Sam Decker Elected to WOMMA Board of Directors.Leading eCommerce and Word of Mouth Marketing Expert Joins the Word of Mouth Marketing Association (WOMMA WOMMA Word of Mouth Marketing Association (also seen as WMMA) ) Board of Directors AUSTIN, Texas -- Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that Sam Decker, the company's vice president of marketing & products, has been elected to the Board of Directors of the Word of Mouth Marketing Association (WOMMA). Mr. Decker joins an impressive roster of board members including Ed Keller, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The Keller Fay Group; Scott K. Wilder, Group Manager, Intuit in·tu·it tr.v. in·tu·it·ed, in·tu·it·ing, in·tu·its Usage Problem To know intuitively. [Back-formation from intuition. ; and Dave Balter of BzzAgent. WOMMA is the official trade association for the word of mouth marketing industry, and is founded on the belief that the voice of the consumer is a better advocate than marketers can ever be for themselves. "We had a highly impressive slate of candidates to fill this board position, and choosing among them was a challenge for our nominating committee A nominating committee is a group formed usually from inside the membership of an organization for the purpose of nominating candidates for office within the organization. It works similarly to an electoral college, the main difference being that the available candidates, either . Sam's long track record in word of mouth marketing and his clear commitment to furthering the aims of WOMMA made him a great addition to WOMMA's stellar Board of Directors," said Susan Tibbitts, WOMMA Executive Director. Mr. Decker is a recognized expert in eCommerce, word of mouth and direct marketing. He was elected by the WOMMA Committee after receiving strong endorsements from members John Porcaro John Patrick Joseph Porcaro (born John Joseph Porcaro), also known by the pseudonym John St. Patrick, is a Catholic composer and information scientist. Patrick's main work as a composer is typically described as minimalist, a term most minimalist composers, including Patrick, of Microsoft, Bryan Eisenberg of Future Now, Kelly Mooney of Resource, and Neil Clemmons from Critical Mass. "I'm honored to be chosen as a board member for WOMMA, a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. I deeply respect and have long supported," said Mr. Decker. "Word of mouth is a critical component in any company's marketing strategy today, and I look forward to leveraging my expertise to promote word of mouth in the industry at large." At Bazaarvoice, Mr. Decker has been integral in helping retailers like Overstock.com, PETCO and Macy's harness the power of word of mouth via customer-created content. A frequent speaker at marketing and eCommerce events and author of a popular marketing blog (www.deckermarketing.com), Mr. Decker will leverage his 14 years of marketing and online retailing experience to further the aims of WOMMA. The non-profit's mission is to promote and improve word of mouth marketing by protecting consumers and the industry with strong ethical guidelines, promoting word of mouth as an effective marketing tool, and setting standards to encourage its use. Mr. Decker has been involved in word of mouth marketing at startups and large companies for over 14 years. He started his career in the customer evangelist evangelist (ĭvăn`jəlĭst) [Gr.,=Gospel], title given to saints Matthew, Mark, Luke, and John. The four evangelists are often symbolized respectively by a man, a lion, an ox, and an eagle, on the basis of Rev. 4.6–10. division for Apple Computer, where he spun the division off into a company aimed at developing word of mouth programs for clients such as Apple, Adobe, and Borland. In 1995, he wrote "How to Market With Computer User Groups", one of the first books on high-tech customer evangelism Evangelism Gantry, Elmer fire and brimstone, fraudulent revivalist. [Am. Lit.: Elmer Gantry] John disciple closest to Jesus. [N.T.: John] Luke early Christian; the “beloved physician.” [N.T. and word of mouth. He also wrote "301 Do-it-Yourself Marketing Ideas", a book on word of mouth and guerilla marketing tactics for small businesses. Before joining Bazaarvoice, Mr. Decker spent seven years in leadership positions at Dell. From 1999-2003, he managed Dell's consumer web site, building Dell.com into the largest consumer eCommerce web site at $3.5B in annual sales, and establishing global best practices in merchandising, analytics, product management and operations. Mr. Decker also serves on the boards of Austin Texchange and the Web Analytics Association, and is an advisor to several high-tech and social networking See social networking site. social networking - social network companies. As a member of WOMMA's Board of Directors, Mr. Decker will suggest practices, principles and standards that can be shared across multiple functions in an organization striving for word of mouth excellence. He will assist in developing metrics and professional development activities to bring word of mouth into the operational language of corporations, as well as share new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. on how online strategy plays a role in driving word of mouth for the entire company. About WOMMA WOMMA is the official trade association for the word of mouth marketing industry. Our more than 350 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and ethical leadership. Learn more about us at www.womma.org. About Bazaarvoice Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. The original Outdoor World store, referred to as the "Grand Daddy" is located at the corner of Sunshine and Campbell in Springfield. , CompUSA, Overstock.com, Macy's, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a "Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: 100 North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. " award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com . |
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